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Joining Benetton for this event are companies in the sector that represents Benetton’s core business: Shima Seiki, a Japanese textile machinery multinational, and Huntsman and Prochimica Novarese Group, companies specialising in the dyeing of yarns and fabrics. Their involvement with the Group goes beyond typical sponsorship to achieve a true partnership in hi-tech research.
Archos, technology leader in the field of digital portable solutions collaborated with Benetton personalizing its newest 604 portable multimedia player for Benetton's 40th anniversary celebration. The exclusive edition of the device meets Benetton's need of comunicating in new ways, offering a digital press kit with photos, videos and pdf files to be distributed to the media.
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