Quotes
 
“When Benetton joined Formula 1, I said to myself that change was on the way.
All of a sudden, a mass of colours appeared. And a worldly party atmosphere appeared which was good for everyone, obliging the others to change as well.
This was the great revolution engendered by Benetton. However, it would not have been credible had not the victories and world titles followed to underline a commitment that was also technical and industrial.
In racing, as in life, one never wins by chance.”

Bernie Ecclestone
“Only Formula 1 can give such global exposure”

Luciano Benetton
“I was working in London when I received a message from
my father: ‘We need to look at the numbers for Formula 1’”

Alessandro Benetton
“When Benetton took me on, I was a boy who didn’t know much about big races. Then everything changed rapidly. The victories and the world titles followed, and then the glory. I owe Benetton a debt of affection and gratitude.
I have tried to repay this with my commitment, my professionalism, my risks.”

Michael Schumacher, Suzuka, October 1995