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Last Campaign – IT'S MY TIME
Style without frontiers: young, authentic and personal, future-orientated. The web an active, global meeting place. New technology, augmented reality, to sustain the soaring freedom of ideas and imagination. These are the elements of IT'S MY TIME Benetton’s 2010 worldwide interactive multimedia communication campaign - the first global online casting session - which will choose faces from around the world for United Colors of Benetton’s Fall/Winter 2010 product campaign. A project open to the world and its young people, in perfect Benetton tradition. At the same time, it’s innovative because for the first time this campaign highlights personal styles, which are not necessarily the latest trend, and the desire to be unique, using the new media and high-tech tools which are rapidly changing our world and our perception of reality.
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