Distribution
From the very beginning, Benetton decided to maintain direct control of the
logistics phase and has invested heavily in automating logistics processes in
order to achieve total integration within the production cycle, from customer
orders to packing and delivery.
Automated Sorting System
These automated machines are capable of assembling individual orders for
Benetton's more than 5,500 shops worldwide.
About 160 million flat and hanging garments are automatically sorted every
year, packed into boxes and sent directly to the automated distribution system
through a tunnel of approximately one kilometer.
Automated Shipping
The Automated Distribution System covers an area of 20,000 square meters, with
a total capacity of 400,000 boxes, and is able to handle 40,000
incoming/outgoing boxes daily with a workforce of only 24, compared to the 400
people normally required in a traditionally organized operation.
The finished product is sent directly to the Group's more than 5,500 retail
outlets in 120 countries worldwide.
