Benetton has direct control of the logistics phase for both own manufactured and sourced products, and has invested in modelling, organization, and automation of logistic processes in order to completely integrate the entire production cycle, from client orders, to packing and delivery.
Automated Sorting System
The state-of-the-art logistics operation at Castrette (Italy) has a fully automated innovative sorting system, whose propulsion is based on electromagnetic fields, capable of handling individual orders for over 6,500 Benetton shops worldwide.
Folded and hanging garments are automatically sorted, packed into boxes and sent through a one-kilometer tunnel to the Automated Distribution Center.
Automated Distribution Center
The Automated Distribution Center covers an area of 30,000 square meters, with a total capacity of 800,000 boxes, and is able to handle 120,000 incoming/outgoing boxes daily with a workforce of only 28.
The finished product is sent directly to the Group's over 6,500 stores in 120 countries worldwide.