Business

Worldwide Presence

Today, the Benetton Group is present in 120 countries around the world.
The company has a worldwide network of over 6,500 stores and it offers high quality customer services and generates a total turnover of over 2 billion euros.

The development of the commercial network, characterized by privileged locations in historic and commercial centres is supported by a major worldwide investment programme. Benetton stores carry complete collections, as well as a wide selection of accessories and clothing, offering a global Benetton style and quality.

The Benetton Group has a strong presence in countries with Western style economies, which represent 74% of total revenues.


The Group invests in an innovative, future-oriented commercial development policy designed to meet with energy and dynamism the complexity of the market, leveraging growth opportunities wherever they arise. Particular attention is placed on fast growth markets that represent 26% of total sales.

This confirms the Group's ability to grow in the world, strengthening the common thread that links Benetton's global and local reality, the future and the past, innovation and tradition. In the development of the commercial network, special focus is placed on architecture and design, which have always been an integral part of the entrepreneurial culture of Benetton.