Partnership & Sponsorship
Benetton Group is firmly projected into the global dimension, but it still maintains strong ties with its home area of Treviso and the Veneto region, also through a number of sports-centred projects. From its focus on rugby to the historic Formula 1 victories, the Group's sporting ethos proposes not only competitive excellence, but also a social dimension of meeting and sharing.
The construction and development of La Ghirada, a 220,000 m2 public sports complex on the outskirts of Treviso, has lead to the development of a vigorous social activity. This has increasingly responded to the needs of the area, spreading the culture of sport and promoting sporting activities and wellbeing for young people, children and families.