COMPANY VISION

Company Vision

Benetton Group is focused on the future. Its story is built on innovation and seeing where others fail to see. The Group has always been at the cutting edge: with color, with its revolutionary approach to point of sale, with an absolutely unique production and commercial network and with a universal form of communication, which created both a phenomenon and cultural debate. Benetton was global before globalisation, but in its own way.

From the start, Benetton saw fashion as a global village where young people of every race live. It travels at the world’s speed, overcoming geographical, political and ideological boundaries.

Benetton is a responsible Group, receptive to the needs and problems of the present time and attentive to the environment, to human dignity and to the transformation of society. It creates value and aims at growth, not as an end in itself, but as a means for contributing to progress.

 

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