Profile

AT A GLANCE

Overview

The Group

Benetton Group is one of the best-known fashion companies in the world, present in 120 countries with a network of over 6,500 stores. Under the guidance of Alessandro Benetton, Chairman of Benetton Group since April 2012, it is more than ever a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.

The Group has a consolidated identity characterized by color, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personality of the Group’s brands: United Colors of Benetton, Undercolors of Benetton, Sisley and Playlife.

Business Model

The Group’s commercial presence is the result of a flexible operational approach, applying market development strategies through two different distribution channels:  wholesale, which represents around 76% of aggregate apparel sales, and retail, which represents around 24%.

Headquarters

Benetton Group is based in Ponzano, about 30 km from Venice. The Group’s headquarters are housed in Villa Minelli, a complex of 16th century buildings of great historical and cultural interest.

The complex was purchased by the Benetton Group in 1969 and later restored and modernized by the architects Afra and Tobia Scarpa. The renovation took over fifteen years to complete. Since the mid 1980s, Villa Minelli has been the Group’s base and the nerve centre of its business activities.

Edizione Srl

Edizione S.r.l., the holding company of the Benetton family, reported consolidated revenues of 12.4 billion Euro in 2012, with the Group’s total number of employees of about 85,500 people. Edizione operates in the retail sector, principally with the shareholdings in Benetton Group and Autogrill, and through its subsidiary Sintonia S.p.A., in the sector of infrastructure and services for mobility, with shareholdings in Atlantia-Autostrade per l’Italia and Gemina-Aereoporti di Roma. Edizione is also present in the real estate, agriculture and hotel sectors, and has portfolio equity investments in, among others, Assicurazioni Generali, Mediobanca and Pirelli.

Edizione has the objective of facilitating its subsidiaries’ expansion plans and strengthening their presence in the relevant business sectors, through, among others, the acquisition of new shareholdings both in Italy and abroad, enhancing the value of international relationships developed over the years.

For more information about Edizione S.r.l., please see: www.edizione.it

Key data

Main financial data

 

Year20112010200920082007*
Net revenues
(in millions of Euro)
2,0322,0532,0492,1282,049
Net income
(in millions of Euro)
73102122155145
* pro-forma

Sales by brand and geographic area (2011)

Sales by brand and geographic area 2011

Stores

The Group has a distribution network of over 6,500 stores in 120 countries around the world.

The development of the sales network, with locations in prime positions in historic town centres and shopping malls around the world, is supported by a significant programme of investments. New stores exploit highly modular settings to create spaces in which the collections, their colors and design are always at the centre of attention, and are presented in a retail context that is increasingly attractive, dynamic and interactive.

Communication

Benetton’s “universal” communication has accompanied the Group's global expansion. When companies export around the world, they normally adapt their advertising to suit different areas. Benetton chooses a single, universal message that is valid for all consumers: wherever they may live, whatever the color of their skin and whichever language they may speak. 

Social Commitment

Benetton Group aims at all times to combine economic growth with social commitment, competitiveness, care for the environment, business and ethics. The people  – their moral values, daily input and desire to look to the future and be the best – are central to every plan the Group makes and action it takes. Step by step, they are increasingly involved in – and responsible for – a range of issues including identifying areas of excellence as well as areas of possible improvement.

 

 

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