Benetton Group has a long history of environmentally responsible business practices, which includes the zero discharge detox commitment, the recent roll-out of ECO SAFE to its entire children wear collection (United Colors of Benetton, Undercolors of Benetton, Sisley Young) as well as other initiatives (see below for further details).
Benetton Group partners with Greenpeace through their Detox program in a joint effort to lead the textile industry towards the complete elimination of hazardous chemicals from manufacturing – both in the name of consumer safety and for the benefit of local communities around the world. For the complete text of the zero discharge commitment, please click here.
Liquid wood clothes hangers
An important eco-friendly project that involves the introduction of innovative lightweight liquid wood clothes hangers – 100% biodegradable and recyclable – which will completely replace the normal plastic models in all the Group's stores worldwide. This allowed a 600-tonne reduction in the input of plastic into the environment in 2011.
Eco-friendly paper shopping bags
Since January 2010, customers buying from any of the Group’s stores have been taking their purchases home in eco-friendly white kraft paper shopping bags, produced entirely with water-based inks and supplied by a paper mill with FSC certification, the trademark identifying products from forests that are controlled and managed in accordance with the requirements of social and environmental sustainability.
Now also catalogues, brochures and other printed communication materials are made from the same type of eco-friendly paper, certified by FSC (Forest Stewardship Council).
CSR and Logistics
Benetton Group’s concern for the environment and sustainable supply chain management begins with logistics.
The company is preparing to implement a monitoring system for suppliers of logistics services that contributes to environmental sustainability through a reduction of CO2 emissions: the IT system used by the logistics services allows the collection of data and the direction and control of performance in terms of CO2 emissions by the suppliers, who by 2012 will have to comply with standards contractually required by Benetton Group.
Concern for the environment is also clearly seen in the choice of packaging: through the use of specifically sized packaging, the Benetton Group has achieved an annual saving of approximately 140 tonnes of cardboard. When loaded on vehicles, moreover, the packaging creates reductions in volume enabling the company to use approximately 1000 fewer transport lorries each year.