A new beginning
A new beginning
The story of Parvin
The story of Ankhi
Each project recipient was surveyed and selected based on varying criteria. For example, one consideration was total family income and whether this was enough to support the rest of each recipient's family.
After the initial selection process, recipients were contacted to assess their existing conditions in more detail. “We inquired about past work experience, considering each individual’s current demands and requirements,” explained Swarnali Chakma, senior sector specialist at BRAC’s disaster, environment and climate change programme. Recipients were then advised, based on their responses, and asked to choose the livelihood that would best meet their needs. Among their choices, the most common were small businesses such as managing a grocery store, tailoring, livestock rearing and agriculture.
Recipients' choices were determined by individual levels of physical and mental trauma or on the basis of what was the most appropriate option for their families. Some choices were also made based on the location where the recipients felt most comfortable setting up their new businesses. A number of recipients, for example, chose livestock rearing or agriculture because they could do it from their homes. Some were able to open grocery stores near their homes, as they were able to find a store to rent in the neighbourhood. Many others, like Ankhi, already had basic tailoring skills, so they opted to open a tailoring businesses. Recipients were then trained in batches according to the livelihood they had chosen. Even though each module was customised to impart the most comprehensive training for each type of livelihood, all recipients were also given guidelines on people skills to help manage and maintain their businesses. “They taught us how to properly engage our customers and form relationships with other successful business owners," explained Kabir Mollah, a recipient who opened his own grocery store. “This way we could form our own support network as well as watch and learn from others.”
Finally, recipients were provided seed capital to help launch their businesses. Inventory for their stores, calves for livestock, or sewing machines and materials for tailoring shops were bought by project staff and distributed accordingly.
For many, the livelihood development component of this project has provided a new beginning and hope for a better life. “I’m doing it for my daughter,” said Ankhi. “With my new business I can gradually make more money and continue her education so that she may have a brighter future.”
Anushka Zafar is a senior officer and sub-editor at BRAC Communications.
BRAC – the world’s largest development organisation and a global leader in creating opportunities for the poor – started as a limited relief operation in 1972, in a remote village of Bangladesh. It has since spread antipoverty solutions to 11 other developing countries in Asia, Africa and the Caribbean. Organising the poor using communities’ own human and material resources, BRAC catalyses lasting change, creating an ecosystem in which the poor have the chance to seize control of their own lives.
BRAC does this with a holistic development approach geared toward inclusion, using tools like healthcare, education, microfinance, disaster management, environment and climate change, legal services, community empowerment and many more. Currently, more than 135 million people are being reached through BRAC staff and BRAC-trained entrepreneurs numbering in the hundreds of thousands. BRAC employs 45,918 regular staff and over 69,434 project staff. Its total expenditure was 546 Million USD in 2013.
For more info about BRAC, please see www.brac.net