Green is not just the color of the United Colors of Benetton brand. It is also a philosophy that has permeated the Benetton Group culture for decades. Born in the ‘60s, when the concept of sustainability was in its early days, the Group has grown in a society in which environmental protection has become the pillar of any successful business. Today, our commitment is reflected in a series of projects and strategies designed to reduce the carbon footprint of our activities by accurately selecting materials and constantly improving process efficiency in every link of our supply chain.