Benetton Group has a long history of environmentally responsible business practices, which includes the zero discharge detox commitment, the recent roll-out of ECO SAFE to its entire children wear collection (United Colors of Benetton, Undercolors of Benetton, Sisley Young) as well as other initiatives (see below for further details).
Benetton Group participates to the Greenpeace Detox program that demands that fashion brands commit to eliminate the use of all hazardous chemicals by 2020 and requires their suppliers to disclose the releases of toxic chemicals from their facilities to communities on an online independent platform. Click here for more information.
Sustainability and Logistics
Benetton Group’s attention to the environment and sustainable supply chain management begins with logistics.
The company uses a system to monitor logistics services suppliers that – through the collection and evaluation of data on CO2 emissions – can help determine strategies for reducing the emissions from transportation. Packages are placed in the vehicles in a space-efficient manner: in this way, the same amount of goods can be carried across Italy and Europe with 20% fewer vehicles. This has led to a 25.8% cut in overall CO2 emissions from transportation, equivalent to about 511 tons of CO2 per year.
Attention to the environment is also clearly seen in the choice of packaging: through the use of specifically sized packaging and the reduction in the use of cardboard, Benetton Group has reduced its annual use of cardboard by more than 1,300 tons, the equivalent of about 20,000 trees.
Eco Innovation: the B-Wool
In accordance with the close attention to consumer and environmental wellbeing that distinguishes our philosophy, Benetton Group is working with Benind S.p.A Research & Development to produce a new generation of wool garments that can be washed in any domestic washing machine, do not face felting problems and significantly decrease water consumption. Currently this is possible only through the use of heavy chemical processes.
The technology we are developing to reach these objectives is based on a national research and development project called: “Knitting wool garments and cotton fabrics with innovative properties obtained by atmospheric plasma processes with low environmental impact”.
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Eco-friendly paper shopping bags
Since January 2010, customers buying from any of the Group’s stores have been taking their purchases home in eco-friendly white kraft paper shopping bags, produced entirely with water-based inks and supplied by a paper mill with FSC certification, the trademark identifying products from forests that are controlled and managed in accordance with the requirements of social and environmental sustainability.
Now also catalogues, brochures and other printed communication materials are made from the same type of eco-friendly paper, certified by FSC (Forest Stewardship Council)