Benetton Group has a long history of environmentally responsible business practices, which includes the zero discharge detox commitment, the recent roll-out of ECO SAFE to its entire children wear collection (United Colors of Benetton, Undercolors of Benetton, Sisley Young) as well as other initiatives (see below for further details).
Benetton Group participates to the Greenpeace Detox program that demands that fashion brands commit to eliminate the use of all hazardous chemicals by 2020 and requires their suppliers to disclose the releases of toxic chemicals from their facilities to communities on an online independent platform. Click here for more information.
Eco Innovation: the B-Wool
In accordance with the close attention to consumer and environmental wellbeing that distinguishes our philosophy, Benetton Group is working with Benind S.p.A Research & Development to produce a new generation of wool garments that can be washed in any domestic washing machine, do not face felting problems and significantly decrease water consumption. Currently this is possible only through the use of heavy chemical processes.
The technology we are developing to reach these objectives is based on a national research and development project called: “Knitting wool garments and cotton fabrics with innovative properties obtained by atmospheric plasma processes with low environmental impact”.
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Liquid wood clothes hangers
An important eco-friendly project that involves the introduction of innovative lightweight liquid wood clothes hangers – 100% biodegradable and recyclable – which will completely replace the normal plastic models in all the Group’s stores worldwide.
Eco-friendly paper shopping bags
Since January 2010, customers buying from any of the Group’s stores have been taking their purchases home in eco-friendly white kraft paper shopping bags, produced entirely with water-based inks and supplied by a paper mill with FSC certification, the trademark identifying products from forests that are controlled and managed in accordance with the requirements of social and environmental sustainability.
Now also catalogues, brochures and other printed communication materials are made from the same type of eco-friendly paper, certified by FSC (Forest Stewardship Council)
Sustainability and Logistics
Benetton Group’s concern for the environment and sustainable supply chain management begins with logistics.
The company is preparing to implement a monitoring system for suppliers of logistics services that contributes to environmental sustainability through a reduction of CO2 emissions: the IT system used by the logistics services allows the collection of data and the evaluation of CO2 emissions.
Concern for the environment is also clearly seen in the choice of packaging: through the use of specifically sized packaging, the Benetton Group has achieved an annual saving of approximately 140 tonnes of cardboard, with a huge CO2 emissions’ saving on the whole cardboard life cycle and on the transportation. When loaded on vehicles, moreover, the packaging creates reductions in volume enabling the company to use approximately 1000 fewer transport lorries each year.