Green is not just the color of the United Colors of Benetton brand. It is also a philosophy that has permeated the Benetton Group culture for decades. Born in the ‘60s, when the concept of sustainability was in its early days, the Group has grown in a society in which environmental protection has become the pillar of any successful business. Our commitment continues today, with environmental protection initiatives involving various activities: from the selection of raw materials to improving the efficiency of processes along the entire supply chain.