The Benetton Group’s business model puts the consumer at the center of all company processes. This approach contributed to the development of our logistic strategy, which hinges on service customization based on the needs of the points of sale, a reduced environmental impact and the attainment of a higher level of traceability for its garments through the “End-to-End Visibility Control Tower”, which allows to manage the supply chain from one single observation point and identify at any time any Benetton product aggregation with a level of detail that reaches single SKUs.
Intermodal transportation
In 2017, in the field of intermodal transportation, we confirmed our commitment to reduce the carbon footprint of our logistical and distribution activities. The garments we produce in China are transported to Poland by train and then by truck to Castrette. We also carried out two tests that combine train+road and ship+road to the Russian Far East and Portugal, respectively.
In 2017 we tested transportation on methane fueled vehicles in inbound flow from the ports of Genoa and La Spezia to Castrette. The test involved 5% of the containers from June to December 2017: the transportation on methane fueled vehicles resulted in 10%-15% CO2 emissions saved compared to the use of diesel fueled vehicles.
Saturation of transportation
Thanks to the elimination of pallets, we have optimized packaging storage on our vehicles, eliminating one truck in five for the transportation of our merchandise in Italy and Europe. This and other measures enabled us to reduce CO2 emissions linked to the transportation of merchandise on the road by 25%, resulting in 511 tons of CO2 saved every year.
Reverse Logistics
All the unsold items are collected in a single warehouse, in Biancade, Treviso, and from there routed to outlets and wholesalers.