Thanks to the use of reusable metal baskets, Benetton Group saves over 1 300 tons of cardboard every year, corresponding to approximately 20 000 trees. In addition, for the purpose of fully exploiting batch size, we use boxes of different heights.
In 2019 a team was established dedicated to the analysis of alternative solutions to plastic packaging. The objective is to identify an eco-sustainable alternative to the polybag packaging used to protect United Colors of Benetton items as they move along the supply chain, during production. The options considered include paper, recycled plastic and compostable plastic. In 2019, Benetton India replaced over three and a half million plastic bags, of all sizes, with bioplastic ones composed of a biodegradable resin of organic origin.

FSC certified paper
Catalogues, brochures and other paper-based communication materials used by the Benetton Group are made with paper certified by FSC. Forest Stewardship Council is a global trademark identifying products derived from controlled forests managed according to social and environmental sustainability criteria. FSC paper is also used for the store shoppers and treated with water-based inks. Cardboard suppliers are also selected according to these criteria: four in six are FSC certified. 80% of our cardboard boxes are made of recycled material, resulting in 1 800 tons of cardboard and 2 340 tons of CO2 emissions “saved”.
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Benetton Group is committed to manage in a more sustainable way the packaging used to carry and protect the garments during transportation. To date, we are using about 350 tons per year of plastics for packaging (our polybags are made of 100% virgin plastics). In order to reduce the use of virgin plastics, Benetton Group has invested in a circularity project: we will take back from our stores the plastic material used during transportation, with the aim of reusing or recycling it. Thanks to this process, from 2022, our polybags will be made of 30% recycled plastics and 70% virgin plastics; the additional plastic material collected will be used for the creation of new objects (such as tubes and sheets).
Additionally, from 2022 Benetton Group will take back from its stores the plastic supporting material of its boxes (used in the transportation of hanging clothes) in order to reuse it during the packaging phase (with a saving of 43 tons of plastics per year).