“Dress Safely” is a guarantee label that informs and reassures customers about the excellent quality of our items and their compliance with the Company’s safety protocols. From raw material processing to the finished product, all Dress Safely products are free of toxic chemicals and substances potentially harmful to human health. Today, the Dress Safely label is attached to all Benetton Group’s kidswear textile products and the Undercolors of Benetton womenswear and menswear lines.
All Dress Safely products are subjected to ongoing controls in order to avoid any potential physical/mechanical risks, and specific chemical analyses are carried out according to the type of materials and elements used.
At different stages in the production cycle, all of our products are subjected to chemical analyses, carried out in independent laboratories selected from the most accredited in the world.
As we eliminate all substances harmful to human health, we also prevent their release into the environment during production cycles and product disposal.
Transparency and legislation
Dress Safely evolves over time thanks to an open and transparent dialogue with our consumers and our commitment to adjusting our standards to the most stringent international regulations on textile sustainability.
Responsible down standard
In May 2017, United Colors of Benetton obtained the Responsible Down Standard (RDS), a certification that guarantees that the feathers and down used in its collections come from geese and ducks reared in accordance with the principles and criteria of animal wellbeing.
RDS verifies – independently, through the evaluation of neutral and specialist bodies – all aspects that refer to animal farming and care, including feather and down traceability from its origin to the final product.
The objective is to reassure consumers on the fact that their purchase contributes to improving the living conditions of the geese and ducks involved in the Production process.