Our commitment is reflected in a series of projects and strategies designed to reduce the carbon footprint of our activities by accurately selecting materials and constantly improving process efficiency in every link of the supply chain.
One of our priorities is the selection of quality raw materials with reduced environmental impact. We make this effort on a daily basis for the future of our planet, and also on behalf of our customers, who demand increasingly sustainable, well-finished products, that last a long time.
In 2019, we published a revised version of the B-Care guide in the Inside section of our benetton.com website. Under the slogan “Wear. Care. Repair”, the guide includes a series of written instructions and video tutorials that explain how to simply take care of one’s garments at home in order to make them last much longer and contribute to reducing the carbon footprint of Benetton products.
Here are some tips to ensure that your clothes accompany you for as long as possible: https://world.benetton.com/b-care/
Moreover, in 2020, the B-Long strategic project has continued, aimed at ensuring compliance with Benetton quality standards and the durability of the materials that make up the garments produced. In particular, B-Long allows the Company to monitor the fabrics and colors used to produce approximately 70% of United Colors of Benetton products.