Design for the brands of Benetton Group means research, looking at the world, a global vision of style. If for UCB inspiration comes from life, as well as from society, from observing today’s family—always at the center stage, in different roles and moments of the day—for Sisley the research starts from metropolitan territories, explored with a non-conventional spirit and a contemporary aesthetic.
United Colors of Benetton
United Colors of Benetton is a leader in knitwear and Italian-style casualwear. Founded as a colourful and fun knitwear brand, it has always been endowed with an inclusive spirit, creating products for the entire family while always paying attention to the new generations.
Undercolors of Benetton
Undercolors of Benetton is the underwear brand of United Colors of Benetton, distributed through mono-brand stores.Casual, optimistic and strongly oriented towards sustainability, it expresses the personality of United Colors of Benetton in the categories of underwear, sleepwear, beachwear and coordinated accessories.
Sisley
Sisley is Benetton Group’s urban lifestyle brand. Ironic and irreverent, it shrewdly interprets the latest global fashion trends, leveraging on coolness and creativity.