The group
Today Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 3000 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.
The Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the the strong, dynamic personality of the brands United Colors of Benetton and Sisley.
Communication
Benetton’s “universal” communication has accompanied the Group's global expansion. When companies export around the world, they normally adapt their advertising to suit different areas. Benetton chooses a single, universal message that is valid for all consumers: wherever they may live, whatever the color of their skin and whichever language they may speak.
Social commitment
Benetton Group aims at all times to combine economic growth with social commitment, competitiveness, care for the environment, business and ethics. The people – their moral values, daily input and desire to look to the future and be the best – are central to every plan the Group makes and action it takes. Step by step, they are increasingly involved in – and responsible for – a range of issues including identifying areas of excellence as well as areas of possible improvement.
Headquarters
Benetton Group is based in Ponzano, about 30 km from Venice. The Group’s headquarters are housed in Villa Minelli, a complex of 16th century buildings of great historical and cultural interest.
The complex was purchased in 1969 and later restored and modernized by the architects Afra and Tobia Scarpa. The renovation took over fifteen years to complete. Since the mid 1980s, Villa Minelli has been the Group’s base and the nerve centre of its business activities.
Edizione
Wholly owned by the Benetton family, Edizione is one of Europe's leading holding companies. Edizione pursues initiatives and investments through strategic and lasting international partnerships aimed at building global champions that – with the support and leadership offered by the holding itself – aspire to become engines of transformation in their sectors of reference in terms of innovation and sustainability.
Edizione operates mainly in the following sectors: transportation infrastructure, through its stake in Mundys; digital infrastructure, through its stake in Cellnex; food and beverage and travel retail, through Avolta; and manufacturing, through the historic Benetton brand. Edizione is also present in real estate, agriculture, and hospitality – as well as in financial services, through its stakes in Assicurazioni Generali and Mediobanca.
In 2024, Edizione achieved consolidated revenues of €10.1 billion and had over 100,000 employees (aggregate data). At the end of 2024, the Net Asset Value (NAV) of the investment portfolio was €13.2 billion.