The group
Today Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 2700 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.
The Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the the strong, dynamic personality of the brands United Colors of Benetton and Sisley.
Communication
Benetton’s “universal” communication has accompanied the Group's global expansion. When companies export around the world, they normally adapt their advertising to suit different areas. Benetton chooses a single, universal message that is valid for all consumers: wherever they may live, whatever the color of their skin and whichever language they may speak.
Edizione
Wholly owned by the Benetton family, Edizione is one of Europe's leading holding companies. Edizione pursues initiatives and investments through strategic and lasting international partnerships aimed at building global champions that – with the support and leadership offered by the holding itself – aspire to become engines of transformation in their sectors of reference in terms of innovation and sustainability.
Edizione operates mainly in the following sectors: transportation infrastructure, through its stake in Mundys; digital infrastructure, through its stake in Cellnex; food and beverage and travel retail, through Avolta; and manufacturing, through the historic Benetton brand. Edizione is also present in real estate, agriculture, and hospitality – as well as in financial services, through its stakes in Assicurazioni Generali and Mediobanca.
In 2024, Edizione achieved consolidated revenues of €10.1 billion and had over 100,000 employees (aggregate data). At the end of 2024, the Net Asset Value (NAV) of the investment portfolio was €13.2 billion.