Fabrica, Benetton Group’s communication research centre, is one of the key drivers supporting the Group’s capacity to actively put down roots in the world and in society.
The challenge facing Fabrica is one of innovation and internationality: a way to join culture with industry through communication, which is no longer expressed only in traditional forms of advertising, but instead becomes a vehicle for conveying the “intelligence” of an enterprise, through numerous forms of expression, including design, music, video, photography, publishing, internet and the new media. Of particular note in this regard is the quarterly magazine COLORS, which has been casting its curious, eager eye over “the rest of the world” since 1991.