Ponzano Children
Active and responsible attention to the needs of the community and of individuals is borne out by Ponzano Children, the children’s centre for pre-school children and babies, a state-of-the-art facility both in terms of its architectural design and its educational model, which offers a quality pedagogical service in the Treviso area.
Founded in 2008, Ponzano Children hosts both the children of employees and the children of the residents, promoting a dialogue between the Company and the territory.
Located in a building designed by Spanish architect Alberto Campo Baeza, Ponzano Children hinges on building relationships and promoting research, the wellbeing of children and the community consistently with the guidelines set by the nurseries and kindergartens of Reggio Emilia.
XXII Business Culture Week
Promoted by Confindustria and organized by Museimpresa, the Business Culture Week organizes a series of events each year in Italy aimed at sharing the cultural heritage held by museums and company archives. On the occasion of the XXII edition - entitled “The Person at the Center of Sustainable Development. The soul of a responsible enterprise” - the Benetton Archives were opened to the public on November 11, 2023 to share the main steps of the Company’s history, with a focus on respect for the environment and the people. In addition to the visit to the Archives, guests also participated in a meeting with the Sustainability team members, who explained Benetton Group’s current sustainability strategy, hinged on the idea of continuous evolution in harmony with the planet. Moreover, the tour included a historical selection of magazines, advertising campaigns and communication initiatives dedicated to the issues of environmental protection, energy crisis, waste emergency, animal welfare and climate change.
Fabrica
Established in 1994 from a vision of Luciano Benetton and Oliviero Toscani, it is based in Treviso, Italy, in a space of magical architecture restored and augmented by Tadao Ando.
A renaissance-inspired, learning-by-doing approach, where curious, restless, ambitious, generous, free-thinking talents from all over the world experiment contemporary communication through a constant contamination between different disciplines, such as photography, video, graphics, design, fashion, writing, music, digital and performance.
In 2023, Fabrica’s educational program welcomed 35 young people from 26 different countries. Over its 30 years of activity, Fabrica has developed a network of more than 800 Alumni from 80 countries, including designers, artists, researchers, photographers, videomakers, filmmakers, musicians, writers, journalists and all-around creative talents, a Babel of different cultures and languages, sensibilities and styles.
Highlighting the strong bond with the community surrounding it, Fabrica’s cultural program hosts several events and creative workshops with international experts and professionals, free and open to the public.
Exhibitions-events at Fabrica
Curated by Spanish filmmaker Carlos Casas, Fabrica’s cultural program features a busy schedule of meetings and creative workshops with international experts and professionals, free and open to the public. Over the course of the residency semester, Fabrica’s young artists develop research work that contributed to a final exhibition on a socially relevant theme. In July 2023, the exhibition event Monument to Dust explored the concept of the archaic through installations, images, videos, sculptures, readings, projections, live drawing and performance sessions. More than 500 people attended the event.
Venezia Fabrica Futura
Venezia Fabrica Futura is an ecocritical workshop on Venice, set up by Fabrica at the Ospedaletto Complex in Venice from May to October 2023. Starting from its headquarters, Fabrica moved to Venice to explore alternative futures already present in its complex ecosystem. Among the works on display were a series of multimedia projects created by the center’s young artists along with presentations, tastings, concerts, projections and performances with international guests. The workshop was inaugurated on May 19, 2023 with the participation of 700 guests and continued on the occasion of Art Night Venezia in June and on the occasion of Biennale Musica 2023 in October.
Merry Fabrica
On Saturday, November 16 and Sunday, December 17, 2023, Benetton Group celebrated the sixth edition of Fabrica’s Christmas event, which over the years has developed into a welcome recurrence for consumers looking for a different shopping experience, one that includes workshops, music, street food and creativity. In addition to the market area, with more than 70 selected makers, most of them local, the program also included a series of cultural activities: a robotics workshop, a creative embroidery workshop, a children’s reading-show, a printing technology workshop, a Japanese bookbinding workshop and two musical performances. More than 6 000 people attended the event.