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United Colors of Benetton's heart is in St. Moritz
St. Moritz, 1 December 2004. Benetton Groupâs programme of expansion in Switzerland proceeds today with the opening, attended by Luciano Benetton, of a new store in St. Moritzâs very central Via Maistra.
The building provides two floors of retail space totalling 500 square metres. The ground floor, which features the regionâs characteristic basalt stone, displays over to the UCB collection for the young, sporty woman, the maternity range and childrenâs articles. The first floor is for women who prefer a more classic style, and menswear. Both floors include a wide range of accessories.
The interior decor reflects Benettonâs new store concept designed to highlight the collectionâs various styles. Wall fixtures are arranged so as to offer an attractive yet functional display of individual product themes, so customers will relax and enjoy their shopping experience thanks to clear, simple displays and a congenial atmosphere. Basalt stone gives added emphasis to a setting where United Colors of Benettonâs international spirit is newly interpreted through the presence of a local product.
Thanks to their constantly updated, comprehensive product selection and excellent customer services, United Colors of Benettonâs megastores have become the finest international showcase for Benetton Groupâs brands, style and image.
This new store strengthens Benettonâs presence in the Swiss market. The Groupâs expansion plan involves not only the enlargement of existing stores, but also important new openings in many Swiss cities. Benetton Groupâs Swiss network is already composed of major stores in Lugano, Lausanne and Basle to which in upcoming months will be added new ones in Lucerne, Berne and Geneva.
For further information:
+39 0422 519036
benetton.com
press.benettongroup.com