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The group

Today Benetton Group is one of the world’s best-known fashion companies, present in the most important markets in the world with a network of about 2,700 stores; a Group committed to operating ethically and diligently pursuing long-term goals focused on environmental care, human dignity, and societal change, implementing policies and tools detailed further in the Sustainability section of this website.

The Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the the strong, dynamic personality of the brands United Colors of Benetton and Sisley.

The Group

At a glance

Benetton Group has always been committed to balancing economic growth with social engagement, competitiveness with environmental responsibility, and business with ethics. People – their moral values, their everyday dedication to work, and their desire to look ahead and constantly improve – are at the heart of every programme and initiative, with the goal of becoming increasingly proactive and responsible, step by step, starting from the identification of areas of excellence and potential areas for improvement.

The Group

Group History

When companies export around the world, they normally adapt their advertising to suit different geographic markets. Benetton Group has followed a different path, using single, universal message that is valid for all consumers, wherever they live, whatever the colour of their skin and whichever language they speak.

The Group

Communication

The Group

Stores

The new stores exploit highly modular settings to create spaces in which the collections, their colours and design are always at the centre of attention, and are presented in a retail context that is increasingly attractive, dynamic and interactive.

SPRING SUMMER 2026 CAMPAIGN

The group

The Group

At a glance

The Group

Group History

The Group

Communication

The Group

Stores