In Benetton Group’s population, women have always played a central role in numerical terms. The Company promotes adequate female representation in hiring and promotion processes at all levels of leadership, with increasing attention to senior management levels, encouraging good work-life balance practices to this end. In recent years, Benetton Group standardized a number of initiatives that facilitate work-life balance, with a focus on the needs of female employees.

Remote working and flexible working hours

In 2023, Benetton Group employees logged more than 300 000 hours in remote working mode. Envisaged in the 2021-2023 Supplementary Labor Contract, remote working promotes better work-life balance of individual workers and families, with a significant impact on the possibility for female workers to better pursue their career goals. This provision includes work flexibility, i.e. flexible time to start working in the morning, lunch breaks, and the possibility for parents with school-age children to engage in remote interviews with teachers during working hours, for a maximum of 15 minutes per day.

Baby Gift

Baby Gift is a gift voucher for the purchase of products from the Benetton Kidswear line to share in the celebration of a newborn’s arrival with employees who have just become parents or grandparents. The value of the voucher, also valid for fathers and grandparents, is 150 euro.

Generations in the Company

A future-oriented company must put youth at the center. In 2023, Benetton Group implemented a series of projects and activities aimed at increasing its attractiveness as a prospective employer, encouraging generational change, better accommodating new recruits and offering more opportunities for internal growth. These initiatives are part of a corporate culture that has always celebrated new generations and cross-cultural exchange as a driver of innovation.

Universities Outreach 

Benetton Group collaborates with more than 25 universities and institutes. Career Days organized by the Company, both online and in-person, involved more than 15 universities, including: IUAV and Ca’ Foscari of Venice, H-Farm, University of Padua and Verona, IED of Milan, and TAG. Moreover, the company also launched the “In-House Career Days”, where and students are invited to the Castrette headquarters to visit the company, learn more about the world of work and familiarize themselves with different company functions. Challenges were also launched at other partner institutions, with the Company giving a brief to students on a specific theme or business area, from design to e-business, and then listening to students’ proposals, offering feedback and a prize for the most interesting work.

Warm Up Internship Program  

In February 2022, Benetton Group formalized Warm Up, a program that aims to welcome young students, undergraduates and recent graduates interested in undertaking training or starting a career path in the company. Young people who join the company receive all-round training. They are tutored by a reference mentor to acquire trade-specific skills and develop hard skills, and by accessing the Benetton Warm Up Training Program, an in-person training plan, they can learn more about the corporate culture while developing soft skills. The Warm Up program includes both mentoring and reverse mentoring moments to create a continuous exchange of know-how and experience between newcomers and those who have been in the Company for some time. In order to facilitate access to the program for resources from all over Italy, young interns are given an opportunity to take advantage of shared residencies for the internship period.

BYG _ Benetton For Young Generations 

Generational change and new competencies are key issues for the development of any organization. These are the foundations of BYG_Benetton for Young Generations, the training and development plan dedicated to young people under 32, which during 2023 reached its second edition. The program lasts about eight months and involves the participation of colleagues at both the headquarters and the store network, in Italy and abroad. The young people involved are chosen by the supervisors, who make the selection based on objective criteria such as age, seniority in the company, positive performance and fluency in English. In addition, the worker’s distinctive characteristics are evaluated, such as motivation for growth, communication and interpersonal skills, flexibility, proactivity, energy and enthusiasm, curiosity and openness to change. BYG_Benetton for Young Generations is based on three pillars: #Explore, to get to know oneself, outline the development of competencies and explore possible professional scenarios; #Experience, to build the career path through on-the-job experience, knowledge of corporate functions and a privileged relationship with management; #Excellence, to enhance managerial skills through an exclusive training program in partnership with CUOA Business School and a psychophysical performance training and monitoring program in partnership with BioTekna.

Ongoing collaboration

Inclusion in a work environment also means building a context in which exchanges of ideas and skills between people from different roles, functions and headquarters are encouraged and fostered.

Employee Value Proposition

In 2023, Benetton Group began a process of redefinition of its Employee Value Proposition, with a view to improving the communication of the Company’s value to internal and external talents. The process involved a representative sample of the corporate population in Italy, both at headquarters and in stores, who participated in two cocreation workshops and a number of interviews with top management, using a set of tools including an online survey. The process fostered interaction and sharing between new hires and people who had been with the Company for a long time. The outcomes were then summarized in a document that collected the different points of view that emerged during the process and highlighted the need for a balance to be found between the Company’s heritage dimension and its future orientation at a time of strong transformation for the Benetton Group.

45 minutes with

45 Minutes With is a new meeting format designed to enhance internal resources and skills and promote corporate culture. It is a monthly 45-minute appointment to which colleagues from headquarters and stores are invited. The goal is to create an opportunity for sharing, discovery and engagement through project enhancement, rewarding participation with branded gifts and some Q&A moments. Talks are held by various Company profiles, experts in fields as diverse as sustainability, style, creativity, education and advertising, and some external professionals.