benetton group 2021

Integrated report 2021

The integrated report is an annual document that the company uses to communicate its financial, social and environmental results. Read the 2021 edition.

Download the Integrated Report 2021 PDF

LETTER FROM THE CHAIRMAN

Luciano Benetton

“Dear Stakeholders. In the life of a company, some years have a greater specific weight than others, because the foundations for future years are laid.”

STYLE

Heritage and experimentation

In the year of post-Covid recovery, Benetton Group introduced a major disruption in the structure of its collections.

SPACES

Sustainability at the center

The highlight of 2021 in terms of store openings was GREEN B, a brand new, highly sustainable retail space in Florence.

PRODUCT

Produce less, produce better

Natural and recycled fibres, less pollutants, safe and sustainable garments are part of Benetton Group’s new product strategy.

SUPPLY CHAIN

Towards a shorter supply chain

Near-reshoring, integration between production platforms, rationalisation of materials: this is how the company's supply chain is changing.

A lab for company transformation

Omnichannel optimisation, digital marketing and international expansion were the core elements in a year of consolidation for Benetton’s digital strategy.

COMMUNICATION

A never-ending story

A global network of narratives, from fashion campaigns to the partnership with rapper Ghali and Fabrica’s research initiatives.

PEOPLE

The people of the company of the future

The new company supplementary agreement innovates work by focusing on training and smart working.

INTERVIEW WITH THE CEO

Massimo Renon

“Green is the common denominator that combines positive results and environmental sustainability. We work for a company that is in good health and that makes the planet feel good.”

A. Incontri new creative director UCB