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For the Benetton Group brands, design means research, looking at the world and having a comprehensive stylistic vision. If UCB draws its inspiration from life, as well as from society and the observation of today’s “alpha female” – in different roles and at different moments of the day – for Sisley, research starts with the metropolitan areas, exploring them with an unconventional spirit and contemporary aesthetics.
This design never loses track of the research into new raw materials, which in turn follows keywords such as functionality, durability of the garment, ease of use and maintenance. Complementing our focus on design is our continuous commitment to implementing manufacturing methods – especially regarding dyeing and finishing – that generate an ever smaller environmental impact.