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The Benetton archive is fully consistent with the recent and popular trend for cultural appraisal through company and fashion archives. It is a valuable consultation tool for the Group’s designers and collaborators and is accessible, upon request, to students, researchers and other professionals.
Archive officials have been invited on various occasions to participate in or to host professional meetings.
NOVEMBER 23rd, 2016
SPEECH DURING THE CONFERENCE “LA BELLEZZA NEGLI ARCHIVI: L’IDENTITÀ D’IMPRESA NELLA NARRAZIONE DIGITALE” (BEAUTY IN ARCHIVES: COMPANY IDENTITY IN THE DIGITAL NARRATION) ORGANIZED BY SCHOOL OF DOCTORATE STUDIES - IUAV UNIVERSITY OF VENICE, DOCTORATE IN ARCHITECTURE, CITY AND DESIGN, DESIGN SCIENCES CURRICULUM AND MUSEOLOGY OF DESIGN RESEARCH GROUP, WITH THE SUPPORT OF THE INDUSTRIALISTS' ASSOCIATION UNINDUSTRIA TREVISO, AIS/DESIGN (ITALIAN ASSOCIATION OF DESIGN HISTORIANS) AND AIAP (ITALIAN ASSOCIATION OF VISUAL COMMUNICATION DESIGN).
SEPTEMBER 1st, 2016
SPEECH ON THE ISSUE “HOW OUR HISTORY GENERATES BUSINESS VALUE” DURING THE “HISTORY MARKETING SUMMIT” HELD IN STOCKHOLM AND ORGANIZED BY CENTRUM FÖR NÄRINGSLIVSHISTORIA (CENTRE FOR BUSINESS HISTORY).
FEBRUARY 5th, 2016
ORGANIZATION OF THE WORKSHOP ANAI GIAI - "RISERVATO PERSONALE" RIORDINO, INVENTARIAZIONE, VALORIZZAZIONE DELLE CARTE DEL PERSONALE.
VIDEOS OF THE SPEECHES
OCTOBER 22nd, 2015
Special archive set up on the occasion of the presentation of the United Colors of Benetton “A COLLECTION OF US” to international fashion media
JUNE 15-16th, 2015
Speech during the ICA SBA conference “CREATING THE BEST BUSINESS ARCHIVE – ACHIEVING A GOOD RETURN ON INVESTMENT”, held at FONDAZIONE PIRELLI in Milan with the paper: “THE BENETTON ARCHIVE: PROBLEMS AND SOLUTIONS INTEGRATING DATABASES AND ARCHIVES”