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Despite its global reach, Benetton maintains strong ties with its home town through a series of initiatives, including sports-centred projects. From the historic Formula 1 victories to its focus on rugby, the Group’s sporting ethos seek to promote not only competitive excellence, but also a social dimension of meeting and sharing.
La Ghirada, a 220,000 square metre public sports complex on the outskirts of Treviso built by the Benetton family, plays host to a vigorous social scene. The facility offers a concrete answer to the needs of the area, helping spread the culture of sport and promoting sporting activities and wellbeing for young people, children and families.