Established in 1991, under the editorship of Oliviero Toscani and Tibor Kalman, driven by the belief that diversity is positive and all cultures have equal value, COLORS is a quarterly magazine sold internationally and published in six bilingual editions (English + Italian, French, Spanish, Korean, Chinese and Portuguese).

Pictures are the prime expressive medium in COLORS: a method of communication that is universal, and reaches the greatest possible number of people with a strong, immediate impact. Using this visual language, the themes in COLORS range from the challengingly serious, such as environmental issues, conflicts across the world, or the fight against AIDS, to lighter topics such as shopping, fashion, toys and collectors – always viewed with a non-conventional eye.

Today COLORS is part of the publishing activity of Fabrica, Benetton Group’s communication research centre. Its editorial offices are located at Fabrica's headquarters - an architectural complex restored and enlarged by Japanese architect Tadao Ando.