- Press Releases and Statements
- Image Gallery
- Corporate
- Collections
- United Colors of Benetton - SS25
- Sisley - SS25
- United Colors of Benetton - FW24
- Undercolors of Benetton - FW24
- Sisley FW24
- United Colors of Benetton - SS24
- Undercolors of Benetton â SS24
- Sisley - SS24
- United Colors of Benetton â FW 2023
- Undercolors of Benetton â FW 2023
- Sisley â FW 2023
- United Colors of Benetton â SS 2023
- Undercolors of Benetton â SS 2023
- Sisley â SS 2023
- United Colors of Benetton â FW 2022
- Undercolors of Benetton â FW 2022
- Sisley â FW 2022
- Sisley Young â FW 2022
- United Colors of Benetton â SS 2022
- Undercolors of Benetton â Spring 2022
- Sisley â SS 2022
- Institutional Communication
- Historical Campaigns
- Other Campaigns
- Never Ending Wool - 50-Year Partnership with Woolmark
- The Hope Project
- Integration Project
- Naked, Just Like
- United in diversity
- Migrants Images
- Power her Choices
- United By Half
- Clothes for Humans
- SAFE BIRTH EVEN HERE
- We. Campaign
- UN Women Campaign
- #IBelong Campaign
- Unemployee of the Year
- Unhate
- It's My Time
- Victims
- Microcredit Africa Works
- James and Other Apes
- Food for Life
- Volunteers
- Brand Communication
- United Colors of Benetton â S/S 2025
- Sisley â S/S 2025
- United Colors of Benetton - FW24 - Adult
- United Colors of Benetton - FW24 - Kids
- Sisley F/W 2024
- United Colors of Benetton â S/S 2024 - Adult
- United Colors of Benetton â S/S 2024 - Kids
- Undercolors of Benetton â S/S 2024
- Sisley S/S 2024
- United Colors of Benetton â F/W 2023
- Sisley F/W 2023
- United Colors of Benetton â S/S 2023
- Sisley - S/S 2023
- United Colors of Benetton â F/W 2022 â Adult
- United Colors of Benetton â F/W 2022 â Kids
- United Colors of Benetton â S/S 2022 â Adult
- United Colors of Benetton â S/S 2022 â Kids
- Sisley â F/W 2022
- Sisley â S/S 2022
- Stores
- Austria
- Chile
- Croatia
- Czech Republic
- France
- Germany
- Greece
- India
- Ireland
- Italy
- Aosta - P.za Emile Chanoux
- Ancona - Corso Garibaldi
- Bari - Via Sparano
- Brescia - Corso Zanardelli
- Capri - Via Vittorio Emanuele
- Como - Via Luini
- Cortina d'Ampezzo
- Forte dei Marmi - Via Carducci
- Foggia - Corso Vittorio Emanuele
- Florence - Santa Maria Novella railway station
- Florence â Via Cerretani
- Latina - Via Armando Diaz
- Mantova - Corso Umberto
- Marghera - SC Nave de Vero
- Merano - Via LibertĂ
- Milan â C.so Buenos Aires, 19
- Milan â C.so Vittorio Emanuele
- Milan â P.za San Babila
- Naples â Palazzo Berio
- Novara - Corso Italia 6
- Padua â Via E. Filiberto
- Padua â Via Roma
- Palermo - Piazza Regalmici
- Pescara â C.so Vittorio Emanuele
- Rome - Fontana di Trevi
- Rome - Via del Corso
- Treviso - P.za Indipendenza
- Treviso - Via XX Settembre
- Turin - Via Roma
- Udine - C.C. CittĂ Fiera
- Verona â Via Mazzini
- Venice - Mercerie
- Venice - Campo San Bortolomio
- Vicenza â C.so Palladio
- Viareggio
- Kosovo
- Mexico
- Norway
- Poland
- Portugal
- Russia
- Serbia
- Slovenia
- Spain
- Switzerland
- Turkey
- United Kingdom
- USA
- Fabrica
- Colors Magazine
- Ponzano Children
- Events
- Video Gallery
- Corporate
- Institutional Communication
- Integration Project
- Naked, Just Like
- Power Her Choices
- UNITED BY HALF
- Clothes for Humans - Campaign
- Clothes for Humans - Manifesto
- Clothes for Humans - Manifesto (Italiano)
- Clothes for Humans - Manifesto (English)
- Clothes for Humans - Manifesto (Español)
- Clothes for Humans - Manifesto (Français)
- Clothes for Humans - Manifesto (Deutsch)
- Clothes for Humans - Manifesto (ÎλληΜÎčÎșÎŹ)
- Clothes for Humans - Manifesto (PortuguĂȘs)
- Clothes for Humans - Manifesto (PŃŃŃĐșĐžĐč)
- SAFE BIRTH EVEN HERE
- We. Campaign
- United Colors of Benetton in support of UN Women
- Unemployee of the Year - The film
- Unemployee of the Year - Press Meeting in London
- Unhate - The film
- Unhate - Press Meeting in Paris
- It's My Time - Teaser Video
- It's My Time - Live from NYC
- Microcredit Africa Works - Interview with Youssou N'Dour
- Microcredit Africa Works - Cartoon 'Birima Son of Africa'
- Microcredit Africa Works - Birima
- Brand Communication
- Stores
- Fabrica
- Sustainability
- Events
- Press Kit
- Events
- Contacts
A Benetton showcase overlooking the sea in Viareggio
Viareggio, 14 September 2006. Benetton has opened a place in the sun by the sea in Viareggio. The Chairman Luciano Benetton is today presenting to local authorities, commercial partners and customers, the new megastore in the historical âGalleria Nettunoâ, on the seafront (15 via Regina Margherita) which, although having doubled in size, retains all the charm of the original Thirties style architecture.
The new Viareggio store is a perfect statement of Benettonâs identity in a total area of about 1,200 m2, split on three levels, with a spectacular turret featuring arched windows that project the United Colors of Benetton over the blue of the sea. âItâs a high-impact storeâ comments Luciano Benetton, âin tune with Viareggioâs flair for beauty and quality of life. For us, it represents a tangible sign of the Benetton Groupâs ongoing development and itâs also because of stores like this that Iâm confident about future growthâ.
In an atmosphere of tranquil charm, customers will find the full range and fascination of the Benetton world: the adult, menâs and womenâs collections, the childrenâs collections, from newborn to maternity wear, as well as fashion accessories. Fall-Winter 2006 brings particularly glamourous collections for women, divided into a number of different themes, from minimal chic to ethnic, from romantic to more casual styles, as well as elegant collections for men â formal or classic, casual or sporty. The total look becomes the trend due to the wealth of themes associated with accessories.
The display area is based on a seductive development of the TWINS furnishing concept: dark wood furnishings with elegant coppery trim for adults, bamboo for the childrenâs area, plus central units to increase the display opportunities. Lighting has been softened: a luminous and relaxing atmosphere brings out the chromatic tones of the garments, also enhanced by the large number of windows that open in to the megastore.
The Viareggio megastore continues the process of new openings and refreshing of the Benetton sales network, that is moving in step with constant renewal of the collections and growth in quality of services. Benetton stores are today the best international showcase for the Groupâs brands, style and image, confirming its presence in the most prestigious shopping streets in Italy and throughout the world.
For further information:
+39 0422 519036
benetton.com
press.benettongroup.com