On 18th September 2012, in London, Alessandro Benetton launched and presented to the press Unemployee of the Year, the worldwide communication campaign.
The Unemployee of the Year film is an unfiltered portrayal of the everyday life of four young NEETs. We see how they fight to find a job while at the same time fighting for their dignity, against indifference and stigma.

Video: FABRICA in collaboration with 72andSunny