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Benetton opens its First Megastore in South America, at Sao Paolo in Brazil
Almost 300 outlets in South America
Ponzano, 12 November 1997. Benettonâs first megastore in South America is inaugurated by Luciano Benetton today, in San Paolo, Brazil. It is situated in Rua Oscar Freire, Brazilâs equivalent of Bond Street, one of the most prestigious shopping streets in the continent. With an area of 1,000 square metres, the new megastore is the third largest outlet in Benettonâs world-wide retail network. In addition to the latest United Colors of Benetton menâs and womenâs collections, it will be selling Sisley brand lines â making their debut on the Brazilian market â and the full range of 012 and Zerotondo childrenâs wear. These have sold extremely well in Brazil, making Benetton the market leader in childrenâs clothing. A wide choice of accessories and footwear completes the range.
The new flagship store in San Paolo is the latest addition to the Groupâs world-wide retail network, where the emphasis is on greater size and quality. This is demonstrated by the megastores opened in London (Benettonâs largest), New York, Madrid, Frankfurt, Bucharest, Prague and other cities around the world. Highly successful from a commercial point of view, these stores are also places for people to gather and meet friends. They affirm Benettonâs image, not only as a global clothing business, but as promoters of an open, international lifestyle. The new megastore in San Paolo also incorporates a cafeteria, and a large VideoWall, displaying images broadcast by satellite television channels from around the world. Another large screen, installed in the childrenâs department, broadcasts cartoons and childrenâs films non-stop.
In parallel with the inauguration of the San Paolo megastore, the Benetton Group is opening ten or so new stores in the principal state capitals, bringing the total number of sales outlets in Brazil to 150. Benettonâs network in South America is now approaching 300 stores.
For further information:
+39 0422 519036
benetton.com
press.benettongroup.com