Benetton addresses the issue of circularity by focusing on two main areas: the selection of certified materials and the traceability of the supply chain. On the product side, attention is given to the use of certified fibers, while at the same time consumers are offered practical advice on garment care, with the aim of extending product lifespan. At the same time, the company continues to strengthen its commitment to collecting and managing information along the supply chain through ongoing engagement and collaboration with suppliers.