The Benetton Archive is completely aligned with the recent and widespread trend of cultural enhancement of company and fashion archives. It has been invited on various occasions to participate in or to host professional meetings and is currently a member of Museimpresa and ICA (International Council on Archives).
Following are occasions when the Archive has been open to the public during past editions of âSettimana della Cultura dâImpresaâ, with guided tours:
- 18/11/2017: âI linguaggi della crescita: impresa, cultura, territorioâ (âLanguages of growth: enterprise, culture, territoryâ)
- 10/11/2018: âLa cultura industriale: un ponte tra economia e crescita sociale al centro dellâidentitĂ europeaâ (âIndustrial culture: a link between economy and social growth at the center of European identityâ)
- 09/11/2019: âA regola dâarte. LâItalia delle culture dâimpresa: inclusiva e sostenibileâ (âBy the book: The corporate cultures of Italy: inclusive and sustainableâ)
- 09,12/11/2020 (virtual event): âCapitale Italia. La cultura imprenditoriale per la rinascita del paeseâ (âItaly capital. Entrepreneurial culture for the rebirth of the countryâ)
- 27/11/2021: âIl grand tour tra i valori dellâItalia intraprendenteâ (âA âgrand tourâ of enterprising Italyâs valuesâ)
- 11/11/2022: âBenetton, scuola di pensieroâ (âBenetton, school of thoughtâ)
- 11/11/2023: âLa persona al centro dello sviluppo sostenibile. Lâanima dellâimpresa consapevoleâ (âThe person at the center of sustainable development. The soul of the conscious enterpriseâ).
Other activities for the enhancement and promotion of the Archivesâ heritage:
May 13th, 2011
Participation in and speech at the seminar âArchivi e musei dâimpresa: conoscenza e valorizzazione del patrimonio storico aziendaleâ (âCorporate archives and museums: knowledge and enhancement of company historical heritageâ), held in Padua.
November 25th, 2011
Participation in and speech at the first regional archive day âMemoria e innovazione: nuovi strumenti, nuove esigenzeâ (âMemory and innovation: new tools, new needsâ).
April 22nd â May 20th, 2013
Participation in and speech at the seminar series âArchivi in museoâ (âArchives in the museumâ), held at the Museo degli Eremitani in Padua.
October 15th-16th, 2014
Participation in the regional training course for archive workers âLa digitalizzazione dei documenti dâarchivio. Progetto e realizzazioneâ (âDigitizing archive documents: planning and implementationâ), held at the city of Veniceâs general archives.
October 23rd-25th, 2014
Participation in the seminar âLa moda in archivio. Seminario per archivisti dâimprese della modaâ (âFashion in the archives: seminar for fashion company archivistsâ), held at the Florence state archives.
November 25th, 2014
Participation in the seminar âCadere nella rete. Archivi, musei e le sfide del webâ (âFalling into the net. Archives, museums and the challenges of the webâ), held at the Dalmine Foundation.
April 16th, 2015
Participation in the meeting of GIAI (the Italian corporate archivist group, held at the central state archives in Rome.
June 15-16th, 2015
Participation in and speech at the ICA SBA conference âCreating the best business archive â achieving a good return on investmentâ, held at Fondazione Pirelli in Milan. Presentation of the paper: âThe Benetton archive: problems and solutions integrating databases and archivesâ.
February 5th, 2016
Organization of the ANAI GIAI / Benetton Archive workshop âRiservato personale. Riordino, inventariazione, valorizzazione delle carte del personaleâ (âStrictly confidential. Reordering, inventorying and enhancing of human resource recordsâ).
April 20th, 2016
Participation in the co-creation workshop â organized by the Europeana Fashion Heritage association and held at Amsterdamâs Rijksmuseum â during which the Benetton Archive met computer, communication and cultural heritage conservation experts from all over Europe to discuss new ways of enhancing archivesâ heritage.
June 30th, 2016
Participation in the conference âLâItalia è di moda. Cambiare le regole del giocoâ (âItaly in fashion. Changing the rules of the gameâ), held at the Iuav University HQ in Venice.
September 1st, 2016
Speech titled âHow our history generates business valueâ given during the âHistory Marketing Summitâ, organized by the Centrum fĂśr näringslivshistoria (Centre for Business History) in Stockholm.
November 23rd, 2016
Speech at the conference âLa bellezza negli archivi: lâidentitĂ dâimpresa nella narrazione digitaleâ (âBeauty in the archives: company identity in digital narrationâ), organized by the school of doctorate studies â Iuav University of Venice, and with the support of the Unindustria Treviso industrialistsâ association, Ais/Design (The Italian Association of Design Historians) and Aiap (The Italian Association of Visual Communication design).
January 19th, 2017
Participation in and speech at the round-table meeting held during the opening day of the training course âValorizzazione e comunicazione dellâheritage per le imprese e le organizzazioniâ (âEnhancing and communicating heritage for companies and organizationsâ), hosted by the communication and social research department of Romeâs La Sapienza University.
March 8th, 2017
Participation in and speech at the GIAI seminar âProgetto archivio. Trasformare unâidea in una realizzazioneâ (âArchive project: transforming an idea into realityâ), held at the Fondazione Ansaldo in Genoa.
May 23rd, 2017
Participation in âFashion digital memoriesâ, the annual symposium organized by Europeana Fashion Heritage Association, held at Veniceâs Iuav University.
September 29th-30th, 2017
Participation in Museimpresaâs annual seminar, âTurismo e marketing territoriale: la sfida è lâattrattivitĂ â (âTourism and territorial marketing: allure is the challengeâ), held at the Ducati Museum in Borgo Panigale.
May 28th, 2018
Participation in and speech at the conference âImmaginare lâarchivioâ (âImagining the archiveâ), hosted in Treviso by, among others, Caâ Foscari Venice University and Fondazione Benetton Studi Ricerche.
June 22nd, 2018
Summer school â âArchivi della moda: heritage managementâ (âFashion archives: heritage managementâ), Bologna, Italy â Fondazione Fashion Research Italy. Benetton Archive took part by welcoming the students of the course for a guided tour and by giving a lecture at the Fondazione.
October 10th-13th, 2019
As part of the second edition of the Trento Sports Festival, an exhibition called âIl mito di Schumacherâ (âThe legend of Schumacherâ) was organized on occasion of the driverâs 50th birthday and hosted at Palazzo delle Albere. The Benetton Archive offered material for the exhibition, including the B195 racing car, two of the driverâs racing suits (from 1992 and 1993), and 21 constructorâs trophies, from 1994 and 1995.
June 11th, 2020
Participation in the webinar âMusei post covid e modelli di sostenibilitĂ attraverso il digitaleâ (âPost-covid muesums and sustainability models based on digital toolsâ), held by Meet Digital Culture Center.
June 18th, 2020
Participation in the GIAI - Museimpresa web conference âNuovi scenari per gli archivi dâimpresa: limiti-opportunitĂ -sfideâ (âNew scenarios for corporate archives: limitations-opportunities-challengesâ).
November 23rd-24th 2020
Participation in the workshop âManipolazione e conservazione dei beni librari e archivisticiâ (âHandling and conservation of books and archive itemsâ), organized by Archive On Line Academy.
December 1st, 2020
Participation in the online event âLa moda come bene culturale" (âFashion as a cultural assetâ), organized by the Department of Cultural Assets of the University of Bologna (Ravenna Campus) and by the Cultural Relations Center of Ravenna municipality, with the support of Fondazione del Monte di Bologna e Ravenna.
December 14th, 2020
Participation in the webinar organized by GIAI - Museimpresa, at which the results of the questionnaire issued during the 18th June conference were shared.
February 11th, 2021
Participation in the virtual meeting âStrategie digitali tra heritage aziendale, arte e culturaâ (âDigital strategies for corporate heritage, arts and cultureâ), organized by the American Chamber of Commerce in Italy.
March 18th, 2021
Participation in the online conference âCorporate heritage and virtual strategiesâ, organized by Museimpresa and Google Arts & Culture.
March 25th, 2021
Participation in the online conference âHeritage and digitalizationâ, organized by Museimpresa.
April 1st, 2021
Participation in the online conference âTrend e strategie della comunicazione sui social mediaâ (âSocial media communication trends and strategiesâ), organized by Museimpresa.
June 4th, 2021
Participation in the online event âLa notte degli archiviâ (âArchives nightâ), under the patronage of ANAI â the Italian National Archive Association â as part of âArchivissimaâ, the festival of the archives. The Benetton Archive took part by submitting a video titled âGenerazione Benettonâ (âBenetton Generationâ), which recounted six decades of the brandâs advertising communication.
June 23rd, 2021
Speech given during the seminar âGli archivi della modaâ (âFashion archivesâ), organized by UniversitĂ degli studi di Cagliari, UniversitĂ degli studi di Firenze and UniversitĂ degli studi di Udine.
February 15th, 2022
The Benetton Archive was included in the âUnmuseoalminutoâ (âOne museum per minuteâ) installation at the Milan Design Museum. Within the installation, the Benetton Archive was represented through a knitting stitch, United Colors of Benettonâs historic logo.
June 10th, 2022
Participation in the online event âLa notte degli archiviâ (âArchives nightâ), under the patronage of ANAI â the Italian National Archive Association â as part of âArchivissimaâ, the festival of the archives. The Benetton Archive took part by submitting a video titled âBenetton e il negozio che cambiaâ (âBenetton and the changing shopâ), which relates how â over the decades â the company has been able to translate the evolution of society and lifestyles into diverse and innovative store formats.
October 13th-14th, 2022
Participation in Museimpresaâs annual seminar, âStorie dâimpresa, energie di futuroâ (âEnterprise stories, energies of the futureâ), held at Musei Civici in Venice.
June 09th, 2023
Participation in the online event âLa notte degli archiviâ (âArchives nightâ), under the patronage of ANAI â Italian National Archive Association â as part of âArchivissimaâ, the festival of the archives. The Benetton Archive took part by submitting a video titled âGli anni del viaggioâ (âThe Travel Yearsâ) which showcased catalogues and images from the 80s and 90s when United Colors of Benetton and Sisley set off on a journey exploring remote places and faraway societies.
September 29th-30th, 2023
Participation in Museimpresaâs annual seminar, âCarte dâarchivio, mappe di sviluppoâ (âArchive papers, maps of developmentâ), held at Museo Essenza Lucano in Pisticci (Matera).
November 20th, 2023
Launch of the partnership between Museimpresa and the Google Cultural Institute. The Museimpresa page on the Google Arts & Culture platform features over 2,000 images and hosts 33 associated archives and museums, including the Benetton Archive.
December 13th, 2023
2023/2024 âArchivi della Modaâ (âFashion Archivesâ) course, Bologna, Italy â Fondazione Fashion Research Italy. The Archive took part in the course by giving a lecture at Fondazione Fashion Research Italy.
February 13th, 2024
Participation in the exhibition âIdentitalia, The Iconic Italian Brandsâ, at Palazzo Piacentini, headquarters of the Ministry of Business and Made in Italy. The exhibition paid homage to some of the most important historical brands, those that made and still make the history of Italy.
June 7, 2024
Participation in the online event âLa notte degli archiviâ (âArchives nightâ), under the patronage of ANAI â Italian National Archive Association â as part of âArchivissimaâ, the festival of the archives. The Benetton Archive took part by submitting a video titled âIl prodotto della passioneâ (âThe product of passionâ), that retraces the adventure of Benetton Group. Starting from the materials preserved in its archive, the video demonstrates passion for product and the constant search for quality that have always characterized the company.
October 9-11, 2024
Participation in the Museimpresa residential seminar âLa cultura dâimpresa è popâ (âCorporate culture is popâ), hosted in several locations in Turin, including: Casa Martini, Lavazza Museum, Heritage Lab Italgas, Royal Mutua Archive Museum, Experimental Cinematography Center, Writing Workshop and Gallerie dâItalia.
October 26, 2024
Participation in the Musei DâImpresa project organized by Confindustria Veneto Est and Caâ Foscari and promoted by the NEM Editorial Group, with an extraordinary opening to the public and guided tour.
April 3 - May 8, 2025
Collaboration with Fondazione Fashion Research Italy, Bologna, on the 2024/2025 "Archivi della Moda" ("Fashion Archives") course. Participating students were given a guided tour of the Benetton Archives, after which they were issued a "challenge". The projects were then presented to Archives staff on May 8 at Fondazione Fashion Research Italy.