The Benetton Archive is completely aligned with the recent and widespread trend of cultural enhancement of company and fashion archives. It has been invited on various occasions to participate in or to host professional meetings and is currently a member of Museimpresa and ICA (International Council on Archives).

Following are occasions when the Archive has been open to the public during past editions of “Settimana della Cultura d’Impresa”, with guided tours:

  • 18/11/2017: “I linguaggi della crescita: impresa, cultura, territorio” (“Languages of growth: enterprise, culture, territory”)
  • 10/11/2018: “La cultura industriale: un ponte tra economia e crescita sociale al centro dell’identitĂ  europea” (“Industrial culture: a link between economy and social growth at the center of European identity”)
  • 09/11/2019: “A regola d’arte. L’Italia delle culture d’impresa: inclusiva e sostenibile” (“By the book: The corporate cultures of Italy: inclusive and sustainable”)
  • 09,12/11/2020 (virtual event): “Capitale Italia. La cultura imprenditoriale per la rinascita del paese” (“Italy capital. Entrepreneurial culture for the rebirth of the country”)
  • 27/11/2021: “Il grand tour tra i valori dell’Italia intraprendente” (“A ‘grand tour’ of enterprising Italy’s values”)
  • 11/11/2022: “Benetton, scuola di pensiero” (“Benetton, school of thought”)
  • 11/11/2023: “La persona al centro dello sviluppo sostenibile. L’anima dell’impresa consapevole” (“The person at the center of sustainable development. The soul of the conscious enterprise”).

Other activities for the enhancement and promotion of the Archives’ heritage:

May 13th, 2011

Participation in and speech at the seminar “Archivi e musei d’impresa: conoscenza e valorizzazione del patrimonio storico aziendale” (“Corporate archives and museums: knowledge and enhancement of company historical heritage”), held in Padua.

November 25th, 2011

Participation in and speech at the first regional archive day “Memoria e innovazione: nuovi strumenti, nuove esigenze” (“Memory and innovation: new tools, new needs”).

April 22nd – May 20th, 2013

Participation in and speech at the seminar series “Archivi in museo” (“Archives in the museum”), held at the Museo degli Eremitani in Padua.

October 15th-16th, 2014

Participation in the regional training course for archive workers “La digitalizzazione dei documenti d’archivio. Progetto e realizzazione” (“Digitizing archive documents: planning and implementation”), held at the city of Venice’s general archives.

October 23rd-25th, 2014

Participation in the seminar “La moda in archivio. Seminario per archivisti d’imprese della moda” (“Fashion in the archives: seminar for fashion company archivists”), held at the Florence state archives.

November 25th, 2014

Participation in the seminar “Cadere nella rete. Archivi, musei e le sfide del web” (“Falling into the net. Archives, museums and the challenges of the web”), held at the Dalmine Foundation.

April 16th, 2015

Participation in the meeting of GIAI (the Italian corporate archivist group, held at the central state archives in Rome.

June 15-16th, 2015

Participation in and speech at the ICA SBA conference “Creating the best business archive – achieving a good return on investment”, held at Fondazione Pirelli in Milan. Presentation of the paper: “The Benetton archive: problems and solutions integrating databases and archives”.

February 5th, 2016

Organization of the ANAI GIAI / Benetton Archive workshop “Riservato personale. Riordino, inventariazione, valorizzazione delle carte del personale” (“Strictly confidential. Reordering, inventorying and enhancing of human resource records”).

April 20th, 2016

Participation in the co-creation workshop – organized by the Europeana Fashion Heritage association and held at Amsterdam’s Rijksmuseum – during which the Benetton Archive met computer, communication and cultural heritage conservation experts from all over Europe to discuss new ways of enhancing archives’ heritage.

June 30th, 2016

Participation in the conference “L’Italia è di moda. Cambiare le regole del gioco” (“Italy in fashion. Changing the rules of the game”), held at the Iuav University HQ in Venice.

September 1st, 2016

Speech titled “How our history generates business value” given during the “History Marketing Summit”, organized by the Centrum för näringslivshistoria (Centre for Business History) in Stockholm.

November 23rd, 2016

Speech at the conference “La bellezza negli archivi: l’identità d’impresa nella narrazione digitale” (“Beauty in the archives: company identity in digital narration”), organized by the school of doctorate studies – Iuav University of Venice, and with the support of the Unindustria Treviso industrialists’ association, Ais/Design (The Italian Association of Design Historians) and Aiap (The Italian Association of Visual Communication design).

January 19th, 2017

Participation in and speech at the round-table meeting held during the opening day of the training course “Valorizzazione e comunicazione dell’heritage per le imprese e le organizzazioni” (“Enhancing and communicating heritage for companies and organizations”), hosted by the communication and social research department of Rome’s La Sapienza University.

March 8th, 2017

Participation in and speech at the GIAI seminar “Progetto archivio. Trasformare un’idea in una realizzazione” (“Archive project: transforming an idea into reality”), held at the Fondazione Ansaldo in Genoa.

May 23rd, 2017

Participation in “Fashion digital memories”, the annual symposium organized by Europeana Fashion Heritage Association, held at Venice’s Iuav University.

September 29th-30th, 2017

Participation in Museimpresa’s annual seminar, “Turismo e marketing territoriale: la sfida è l’attrattività” (“Tourism and territorial marketing: allure is the challenge”), held at the Ducati Museum in Borgo Panigale.

May 28th, 2018

Participation in and speech at the conference “Immaginare l’archivio” (“Imagining the archive”), hosted in Treviso by, among others, Ca’ Foscari Venice University and Fondazione Benetton Studi Ricerche.

June 22nd, 2018

Summer school — “Archivi della moda: heritage management” (“Fashion archives: heritage management”), Bologna, Italy – Fondazione Fashion Research Italy. Benetton Archive took part by welcoming the students of the course for a guided tour and by giving a lecture at the Fondazione.

October 10th-13th, 2019

As part of the second edition of the Trento Sports Festival, an exhibition called “Il mito di Schumacher” (“The legend of Schumacher”) was organized on occasion of the driver’s 50th birthday and hosted at Palazzo delle Albere. The Benetton Archive offered material for the exhibition, including the B195 racing car, two of the driver’s racing suits (from 1992 and 1993), and 21 constructor’s trophies, from 1994 and 1995.

June 11th, 2020

Participation in the webinar “Musei post covid e modelli di sostenibilità attraverso il digitale” (“Post-covid muesums and sustainability models based on digital tools”), held by Meet Digital Culture Center.

June 18th, 2020

Participation in the GIAI - Museimpresa web conference “Nuovi scenari per gli archivi d’impresa: limiti-opportunità-sfide” (“New scenarios for corporate archives: limitations-opportunities-challenges”).

November 23rd-24th 2020

Participation in the workshop “Manipolazione e conservazione dei beni librari e archivistici” (“Handling and conservation of books and archive items”), organized by Archive On Line Academy.

December 1st, 2020

Participation in the online event “La moda come bene culturale" (“Fashion as a cultural asset”), organized by the Department of Cultural Assets of the University of Bologna (Ravenna Campus) and by the Cultural Relations Center of Ravenna municipality, with the support of Fondazione del Monte di Bologna e Ravenna.

December 14th, 2020

Participation in the webinar organized by GIAI - Museimpresa, at which the results of the questionnaire issued during the 18th June conference were shared.

February 11th, 2021

Participation in the virtual meeting “Strategie digitali tra heritage aziendale, arte e cultura” (“Digital strategies for corporate heritage, arts and culture”), organized by the American Chamber of Commerce in Italy.

March 18th, 2021

Participation in the online conference “Corporate heritage and virtual strategies”, organized by Museimpresa and Google Arts & Culture.

March 25th, 2021

Participation in the online conference “Heritage and digitalization”, organized by Museimpresa.

April 1st, 2021

Participation in the online conference “Trend e strategie della comunicazione sui social media” (“Social media communication trends and strategies”), organized by Museimpresa.

June 4th, 2021

Participation in the online event “La notte degli archivi” (“Archives night”), under the patronage of ANAI – the Italian National Archive Association – as part of “Archivissima”, the festival of the archives. The Benetton Archive took part by submitting a video titled “Generazione Benetton” (“Benetton Generation”), which recounted six decades of the brand’s advertising communication.

June 23rd, 2021

Speech given during the seminar “Gli archivi della moda” (“Fashion archives”), organized by Università degli studi di Cagliari, Università degli studi di Firenze and Università degli studi di Udine.

February 15th, 2022

The Benetton Archive was included in the “Unmuseoalminuto” (“One museum per minute”) installation at the Milan Design Museum. Within the installation, the Benetton Archive was represented through a knitting stitch, United Colors of Benetton’s historic logo.

June 10th, 2022

Participation in the online event “La notte degli archivi” (“Archives night”), under the patronage of ANAI – the Italian National Archive Association – as part of “Archivissima”, the festival of the archives. The Benetton Archive took part by submitting a video titled “Benetton e il negozio che cambia” (“Benetton and the changing shop”), which relates how – over the decades – the company has been able to translate the evolution of society and lifestyles into diverse and innovative store formats.

October 13th-14th, 2022

Participation in Museimpresa’s annual seminar, “Storie d’impresa, energie di futuro” (“Enterprise stories, energies of the future”), held at Musei Civici in Venice.

June 09th, 2023

Participation in the online event “La notte degli archivi” (“Archives night”), under the patronage of ANAI – Italian National Archive Association – as part of “Archivissima”, the festival of the archives. The Benetton Archive took part by submitting a video titled “Gli anni del viaggio” (“The Travel Years”) which showcased catalogues and images from the 80s and 90s when United Colors of Benetton and Sisley set off on a journey exploring remote places and faraway societies.

September 29th-30th, 2023

Participation in Museimpresa’s annual seminar, “Carte d’archivio, mappe di sviluppo” (“Archive papers, maps of development”), held at Museo Essenza Lucano in Pisticci (Matera).

November 20th, 2023

Launch of the partnership between Museimpresa and the Google Cultural Institute. The Museimpresa page on the Google Arts & Culture platform features over 2,000 images and hosts 33 associated archives and museums, including the Benetton Archive.

December 13th, 2023

2023/2024 “Archivi della Moda” (“Fashion Archives”) course, Bologna, Italy – Fondazione Fashion Research Italy. The Archive took part in the course by giving a lecture at Fondazione Fashion Research Italy.

February 13th, 2024

Participation in the exhibition “Identitalia, The Iconic Italian Brands”, at Palazzo Piacentini, headquarters of the Ministry of Business and Made in Italy. The exhibition paid homage to some of the most important historical brands, those that made and still make the history of Italy.

June 7, 2024

Participation in the online event “La notte degli archivi” (“Archives night”), under the patronage of ANAI – Italian National Archive Association – as part of “Archivissima”, the festival of the archives. The Benetton Archive took part by submitting a video titled “Il prodotto della passione” (“The product of passion”), that retraces the adventure of Benetton Group. Starting from the materials preserved in its archive, the video demonstrates passion for product and the constant search for quality that have always characterized the company.

October 9-11, 2024

Participation in the Museimpresa residential seminar “La cultura d’impresa è pop” (“Corporate culture is pop”), hosted in several locations in Turin, including: Casa Martini, Lavazza Museum, Heritage Lab Italgas, Royal Mutua Archive Museum, Experimental Cinematography Center, Writing Workshop and Gallerie d’Italia.

October 26, 2024

Participation in the Musei D’Impresa project organized by Confindustria Veneto Est and Ca’ Foscari and promoted by the NEM Editorial Group, with an extraordinary opening to the public and guided tour.

April 3 - May 8, 2025

Collaboration with Fondazione Fashion Research Italy, Bologna, on the 2024/2025 "Archivi della Moda" ("Fashion Archives") course. Participating students were given a guided tour of the Benetton Archives, after which they were issued a "challenge". The projects were then presented to Archives staff on May 8 at Fondazione Fashion Research Italy.