- Press Releases and Statements
- Image Gallery
- Corporate
- Collections
- United Colors of Benetton - SS24
- Undercolors of Benetton – SS24
- Sisley - SS24
- United Colors of Benetton – FW 2023
- Undercolors of Benetton – FW 2023
- Sisley – FW 2023
- United Colors of Benetton – SS 2023
- Undercolors of Benetton – SS 2023
- Sisley – SS 2023
- United Colors of Benetton – FW 2022
- Undercolors of Benetton – FW 2022
- Sisley – FW 2022
- Sisley Young – FW 2022
- United Colors of Benetton – SS 2022
- Undercolors of Benetton – Spring 2022
- Sisley – SS 2022
- Institutional Communication
- Historical Campaigns
- Other Campaigns
- The Hope Project
- Integration Project
- Naked, Just Like
- United in diversity
- Migrants Images
- Power her Choices
- United By Half
- Clothes for Humans
- SAFE BIRTH EVEN HERE
- We. Campaign
- UN Women Campaign
- #IBelong Campaign
- Unemployee of the Year
- Unhate
- It's My Time
- Victims
- Microcredit Africa Works
- James and Other Apes
- Food for Life
- Volunteers
- Brand Communication
- United Colors of Benetton – S/S 2024 - Adult
- United Colors of Benetton – S/S 2024 - Kids
- Undercolors of Benetton – S/S 2024
- United Colors of Benetton – F/W 2023
- Sisley F/W 2023
- United Colors of Benetton – S/S 2023
- Sisley - S/S 2023
- United Colors of Benetton – F/W 2022 – Adult
- United Colors of Benetton – F/W 2022 – Kids
- United Colors of Benetton – S/S 2022 – Adult
- United Colors of Benetton – S/S 2022 – Kids
- Sisley – F/W 2022
- Sisley – S/S 2022
- Stores
- Austria
- Chile
- Croatia
- Czech Republic
- France
- Germany
- Greece
- India
- Ireland
- Italy
- Aosta - P.za Emile Chanoux
- Ancona - Corso Garibaldi
- Bari - Via Sparano
- Brescia - Corso Zanardelli
- Capri - Via Vittorio Emanuele
- Como - Via Luini
- Cortina d'Ampezzo
- Forte dei Marmi - Via Carducci
- Foggia - Corso Vittorio Emanuele
- Florence - Santa Maria Novella railway station
- Florence – Via Cerretani
- Latina - Via Armando Diaz
- Mantova - Corso Umberto
- Marghera - SC Nave de Vero
- Merano - Via Libertà
- Milan – C.so Buenos Aires, 19
- Milan – C.so Vittorio Emanuele
- Milan – P.za San Babila
- Naples – Palazzo Berio
- Novara - Corso Italia 6
- Padua – Via E. Filiberto
- Padua – Via Roma
- Palermo - Piazza Regalmici
- Pescara – C.so Vittorio Emanuele
- Rome - Fontana di Trevi
- Rome - Via del Corso
- Treviso - P.za Indipendenza
- Treviso - Via XX Settembre
- Turin - Via Roma
- Udine - C.C. Città Fiera
- Verona – Via Mazzini
- Venice - Mercerie
- Venice - Campo San Bortolomio
- Vicenza – C.so Palladio
- Viareggio
- Kosovo
- Mexico
- Norway
- Poland
- Portugal
- Russia
- Serbia
- Slovenia
- Spain
- Switzerland
- Turkey
- United Kingdom
- USA
- Fabrica
- Colors Magazine
- Ponzano Children
- Events
- Video Gallery
- Corporate
- Institutional Communication
- Integration Project
- Naked, Just Like
- Power Her Choices
- UNITED BY HALF
- Clothes for Humans - Campaign
- Clothes for Humans - Manifesto
- Clothes for Humans - Manifesto (Italiano)
- Clothes for Humans - Manifesto (English)
- Clothes for Humans - Manifesto (Español)
- Clothes for Humans - Manifesto (Français)
- Clothes for Humans - Manifesto (Deutsch)
- Clothes for Humans - Manifesto (Ελληνικά)
- Clothes for Humans - Manifesto (Português)
- Clothes for Humans - Manifesto (Pусский)
- SAFE BIRTH EVEN HERE
- We. Campaign
- United Colors of Benetton in support of UN Women
- Unemployee of the Year - The film
- Unemployee of the Year - Press Meeting in London
- Unhate - The film
- Unhate - Press Meeting in Paris
- It's My Time - Teaser Video
- It's My Time - Live from NYC
- Microcredit Africa Works - Interview with Youssou N'Dour
- Microcredit Africa Works - Cartoon 'Birima Son of Africa'
- Microcredit Africa Works - Birima
- Brand Communication
- United Colors of Benetton – F/W 2023
- SISLEY - F/W 2023
- United Colors of Benetton – S/S 2023
- United Colors of Benetton – F/W 2022
- SISLEY - S/S 2023
- SISLEY - F/W 2022
- SISLEY - S/S 2022 - CITY GARDEN
- SISLEY - S/S 2022 - UNDYED
- United Colors of Benetton – F/W 2021 – Adult
- United Colors of Benetton – F/W 2021 – Kids
- Stores
- Fabrica
- Sustainability
- Events
- Press Kit
- Events
- Contacts
Dress Your Face!
Dress your face! Not with makeup or a daring piercing or tattoo.
It's the liberation of those valuable, indispensable, “corrective” eyeglasses that, in one or two moves, are transformed into a cult item for trendsetters, to wear and match as you would a sweater, scarf, shirt or coat.
Dress Your Face is an idea resulting from a partnership between Allison and the Benetton Group. Men and women can create their ownUnited Colors of Benetton glasses every day, depending on their look and mood.
The project is as simple as it is clever and fun.
You choose from among six different metal frame designs, each one available in three variations - gold-plated, silver-plated or gun metal gray - with flexible sides and transparent endpieces engraved with the brand's knit stitch logo.
A simple click attaches three types of very light Grilamid covers to the frame:
covering the whole, upper half or just the top.
The covers come in a choice of colors that you would only expect from United Colors of Benetton: solid colors from gaudy to delicate, streaked, shaded, flamed, shiny and opaque tones, with two or three colors used together. And versions for women include applications of minute, sparkling and ultra-feminine Swarovski crystals.
To summarize and at the same time overwhelm you: 18 frames, 87 different covers to create as many pairs of glasses.
The combination game seems endless because it continues from the glasses to the cases, made of hard plastic in six lively colors with contrasting interiors and a compartment reserved for covers, obviously accompanied by assorted cloths.
But there's more. There are colored boxes for the opticians to keep and organize their stock, even on display.
The outside of each box is marked with the model code and cover variations.
Inside, it is divided into compartments to provide fast, easy storage.
And if words are not enough, the advertising campaign – created by photographer David Sims and in perfect Benetton style – speaks volumes. Close-ups of a man and a woman who clearly show that applying a designer’s creative flair to eyewear is child’s play.
Irresistible temptations direct from the optician's shop window for fashionistas and everyone who appreciates a total look from 20/20 and up.
For further information:
+39 0422 519036
press.benettongroup.com
benettonpress.mobi