- Press Releases and Statements
- Image Gallery
- Corporate
- Collections
- United Colors of Benetton – FW 2022
- Undercolors of Benetton – FW 2022
- Sisley – FW 2022
- Sisley Young – FW 2022
- United Colors of Benetton – SS 2022
- Undercolors of Benetton – Spring 2022
- United Colors of Benetton – F/W 2021
- Sisley – SS 2022
- Undercolors of Benetton – Winter 2021
- Undercolors of Benetton – Fall 2021
- Sisley – F/W 2021
- United Colors of Benetton - S/S 2021
- Undercolors of Benetton - S/S 2021
- Sisley - S/S 2021
- Institutional Communication
- Brand Communication
- United Colors of Benetton – S/S 2022 – Adult
- United Colors of Benetton – S/S 2022 – Kids
- United Colors of Benetton – S/S 2021 – Adult
- United Colors of Benetton – S/S 2021 – Kids
- United Colors of Benetton – F/W 2020 – Adult
- United Colors of Benetton – F/W 2020 – Kids
- United Colors of Benetton – S/S 2020 – Adult
- United Colors of Benetton – S/S 2020 – Kids
- Undercolors of Benetton - S/S 2020
- United Colors of Benetton – F/W 2019 – Adult
- United Colors of Benetton – F/W 2019 – Kids
- United Colors of Benetton - S/S 2019 - Adult
- United Colors of Benetton - S/S 2019 - Kids
- United Colors of Benetton - F/W 2018 - Adult
- United Colors of Benetton - F/W 2018 - Kids
- United Colors of Benetton - Summer 2018 - Adult
- United Colors of Benetton - Summer 2018 - Kids
- United Colors of Benetton - S/S 2018 - Adult
- United Colors of Benetton - S/S 2018 - Kids
- Sisley - S/S 2018
- United Colors of Benetton - F/W 2017 - Adult
- United Colors of Benetton - F/W 2017 - Kids
- Sisley - F/W 2017
- Stores
- Chile
- Czech Republic
- France
- Germany
- Greece
- India
- Ireland
- Italy
- Florence – Via Cerretani
- Milan – C.so Buenos Aires, 19
- Milan – C.so Vittorio Emanuele
- Milan – P.za San Babila
- Naples – Palazzo Berio
- Padua – Via E. Filiberto
- Padua – Via Roma
- Pescara – C.so Vittorio Emanuele
- Verona – Via Mazzini
- Vicenza – C.so Palladio
- Treviso - P.za Indipendenza
- Venice - Mercerie
- Aosta - P.za Emile Chanoux
- Capri - Via Vittorio Emanuele
- Trapani - P.za Martiri d'Ungheria
- Rome - Fontana di Trevi
- Marghera - SC Nave de Vero
- Turin - Via Roma
- Venice - Campo San Bortolomio
- Novara - Corso Italia 6
- Rome - Via del Corso
- Viareggio
- Treviso - Via XX Settembre
- Florence - Santa Maria Novella railway station
- Ancona - Corso Garibaldi
- Como - Via Luini
- Forte dei Marmi - Via Carducci
- Japan
- Mexico
- Portugal
- Russia
- Serbia
- Slovenia
- Spain
- Switzerland
- Turkey
- United Kingdom
- USA
- Fabrica
- Colors Magazine
- Sustainability
- Video Gallery
- Corporate
- Institutional Communication
- Integration Project
- Naked, Just Like
- Other Campaigns
- Power Her Choices
- UNITED BY HALF
- Clothes for Humans - Campaign
- Clothes for Humans - Manifesto
- Clothes for Humans - Manifesto (Italiano)
- Clothes for Humans - Manifesto (English)
- Clothes for Humans - Manifesto (Español)
- Clothes for Humans - Manifesto (Français)
- Clothes for Humans - Manifesto (Deutsch)
- Clothes for Humans - Manifesto (Ελληνικά)
- Clothes for Humans - Manifesto (Português)
- Clothes for Humans - Manifesto (Pусский)
- SAFE BIRTH EVEN HERE
- We. Campaign
- United Colors of Benetton in support of UN Women
- Unemployee of the Year - The film
- Unemployee of the Year - Press Meeting in London
- Unhate - The film
- Unhate - Press Meeting in Paris
- It's My Time - Teaser Video
- It's My Time - Live from NYC
- Microcredit Africa Works - Interview with Youssou N'Dour
- Microcredit Africa Works - Cartoon 'Birima Son of Africa'
- Microcredit Africa Works - Birima
- Brand Communication
- United Colors of Benetton – F/W 2021 – Adult
- United Colors of Benetton – F/W 2021 – Kids
- United Colors of Benetton - F/W 2019 - Adult
- United Colors of Benetton - S/S 2019 - Adult
- United Colors of Benetton - S/S 2019 - Kids
- Undercolors of Benetton - Spring 2019
- United Colors of Benetton - Fall Winter 2018 - Adult
- United Colors of Benetton - Fall Winter 2018 - Kids
- Undercolors of Benetton - Fall 2018
- United Colors of Benetton - Summer 2018 - Adult
- United Colors of Benetton - Summer 2018 - Kids
- Undercolors of Benetton - Summer 2018
- United Colors of Benetton - S/S 2018 - Adult
- United Colors of Benetton - S/S 2018 - Kids
- Sisley - S/S 2018
- Stores
- Fabrica
- Sustainability
- Press Kit
- Events
- Contacts
In Bologna the first Benetton megastore to feature a multicultural environment.
Five Floors Dedicated to United Colors of Benetton Clothing and to Culture in the Internet Era
Ponzano, 7th September 2001. Benetton has chosen Bologna for the first megastore that is also – thanks to the collaboration of Fabrica, Benetton’s communication research centre – an experimental environment focusing on creativity, free thought and culture in the Internet era. The project has been realised thanks to the collaboration of the local authorities and their support of its goals. The vast spaces of the former Rizzoli bookshop, over 3,200 m2, have been restored and divided into five levels: four of which constitute a welcoming, pleasant and airy environment for quality shopping. The other, on the ground floor, is the first example of Fabrica Features, the spearhead of a network, a meeting-place of traditions, learning, people and cultures.
The Rizzoli bookshop’s original 19th-century decor will create the backdrop for Fabrica’s artistic production and for cultural “products” selected from around the world such as books, discs, videocassettes and design articles; a modern art gallery for visitors to visit and enjoy. Fabrica Features will also open its own areas to concerts, video projections, artistic performances, exhibitions and workshops, offering a precious opportunities for interpersonal contact in a multimedia, multiethnic atmosphere, with a watchful eye on our changing world. The programme of events will open with a retrospective of Fabrica’s young artists and the presentation of the upcoming issue of Colors. The next store with a Fabrica Features area will be opened in Lisbon at the end of this year.
In the retail areas the bright, varied colours of United Colors of Benetton’s full range of collections stand out against the clean, minimalist background that is emphasised by the materials used, such as white-painted ash panels. Women’s lines and accessories are on the ground and first floors. Men take over the second floor for clothing collections and accessories. The third and fourth floors host knitwear (women and men) and basic jeans (women and men) respectively.
The opening of the Bologna megastore is a further step forward in the development programme that is bringing the network of the Benetton image – a global brand with a distinctly Italian personality – to the most prestigious shopping zones in major world capitals. The megastores, including those directly managed, are the Group’s response to an increasingly saturated market where customers already have everything they need and have to be tempted by design, atmosphere, and by the quality of in-store customer services, satisfying even their unspoken or unconscious desires.
In 2001 the network has spread rapidly: directly managed stores, in particular, numbered over fifty at the end of June. The programme of new openings will reach its peak in the next few months when, coinciding with the launch of the autumn-winter collection, some 20 directly managed megastores will be opened in a number of world capitals including Paris (2 stores), London (2), New York (3), Madrid (2), Barcelona and Brussels.
For further information:
+39 0422 519036
playlife.com
press.benettongroup.com