- Press Releases and Statements
- Image Gallery
- Corporate
- Collections
- United Colors of Benetton - FW24
- Undercolors of Benetton - FW24
- Sisley FW24
- United Colors of Benetton - SS24
- Undercolors of Benetton â SS24
- Sisley - SS24
- United Colors of Benetton â FW 2023
- Undercolors of Benetton â FW 2023
- Sisley â FW 2023
- United Colors of Benetton â SS 2023
- Undercolors of Benetton â SS 2023
- Sisley â SS 2023
- United Colors of Benetton â FW 2022
- Undercolors of Benetton â FW 2022
- Sisley â FW 2022
- Sisley Young â FW 2022
- United Colors of Benetton â SS 2022
- Undercolors of Benetton â Spring 2022
- Sisley â SS 2022
- Institutional Communication
- Historical Campaigns
- Other Campaigns
- Never Ending Wool - 50-Year Partnership with Woolmark
- The Hope Project
- Integration Project
- Naked, Just Like
- United in diversity
- Migrants Images
- Power her Choices
- United By Half
- Clothes for Humans
- SAFE BIRTH EVEN HERE
- We. Campaign
- UN Women Campaign
- #IBelong Campaign
- Unemployee of the Year
- Unhate
- It's My Time
- Victims
- Microcredit Africa Works
- James and Other Apes
- Food for Life
- Volunteers
- Brand Communication
- United Colors of Benetton - FW24 - Adult
- United Colors of Benetton - FW24 - Kids
- Sisley F/W 2024
- United Colors of Benetton â S/S 2024 - Adult
- United Colors of Benetton â S/S 2024 - Kids
- Undercolors of Benetton â S/S 2024
- Sisley S/S 2024
- United Colors of Benetton â F/W 2023
- Sisley F/W 2023
- United Colors of Benetton â S/S 2023
- Sisley - S/S 2023
- United Colors of Benetton â F/W 2022 â Adult
- United Colors of Benetton â F/W 2022 â Kids
- United Colors of Benetton â S/S 2022 â Adult
- United Colors of Benetton â S/S 2022 â Kids
- Sisley â F/W 2022
- Sisley â S/S 2022
- Stores
- Austria
- Chile
- Croatia
- Czech Republic
- France
- Germany
- Greece
- India
- Ireland
- Italy
- Aosta - P.za Emile Chanoux
- Ancona - Corso Garibaldi
- Bari - Via Sparano
- Brescia - Corso Zanardelli
- Capri - Via Vittorio Emanuele
- Como - Via Luini
- Cortina d'Ampezzo
- Forte dei Marmi - Via Carducci
- Foggia - Corso Vittorio Emanuele
- Florence - Santa Maria Novella railway station
- Florence â Via Cerretani
- Latina - Via Armando Diaz
- Mantova - Corso Umberto
- Marghera - SC Nave de Vero
- Merano - Via LibertĂ
- Milan â C.so Buenos Aires, 19
- Milan â C.so Vittorio Emanuele
- Milan â P.za San Babila
- Naples â Palazzo Berio
- Novara - Corso Italia 6
- Padua â Via E. Filiberto
- Padua â Via Roma
- Palermo - Piazza Regalmici
- Pescara â C.so Vittorio Emanuele
- Rome - Fontana di Trevi
- Rome - Via del Corso
- Treviso - P.za Indipendenza
- Treviso - Via XX Settembre
- Turin - Via Roma
- Udine - C.C. CittĂ Fiera
- Verona â Via Mazzini
- Venice - Mercerie
- Venice - Campo San Bortolomio
- Vicenza â C.so Palladio
- Viareggio
- Kosovo
- Mexico
- Norway
- Poland
- Portugal
- Russia
- Serbia
- Slovenia
- Spain
- Switzerland
- Turkey
- United Kingdom
- USA
- Fabrica
- Colors Magazine
- Ponzano Children
- Events
- Video Gallery
- Corporate
- Institutional Communication
- Integration Project
- Naked, Just Like
- Power Her Choices
- UNITED BY HALF
- Clothes for Humans - Campaign
- Clothes for Humans - Manifesto
- Clothes for Humans - Manifesto (Italiano)
- Clothes for Humans - Manifesto (English)
- Clothes for Humans - Manifesto (Español)
- Clothes for Humans - Manifesto (Français)
- Clothes for Humans - Manifesto (Deutsch)
- Clothes for Humans - Manifesto (ÎλληΜÎčÎșÎŹ)
- Clothes for Humans - Manifesto (PortuguĂȘs)
- Clothes for Humans - Manifesto (PŃŃŃĐșĐžĐč)
- SAFE BIRTH EVEN HERE
- We. Campaign
- United Colors of Benetton in support of UN Women
- Unemployee of the Year - The film
- Unemployee of the Year - Press Meeting in London
- Unhate - The film
- Unhate - Press Meeting in Paris
- It's My Time - Teaser Video
- It's My Time - Live from NYC
- Microcredit Africa Works - Interview with Youssou N'Dour
- Microcredit Africa Works - Cartoon 'Birima Son of Africa'
- Microcredit Africa Works - Birima
- Brand Communication
- Stores
- Fabrica
- Sustainability
- Events
- Press Kit
- Events
- Contacts
BE EVERYTHING
United Colors of Benetton presents the first Kidsâ collection designed by Andrea Incontri, the brandâs new creative director, who now brings his concept of product, consistency and identity also to apparel for children. The result is a contemporary, edgy, cheerful look for SS23.
United Colors of Benetton presents the first kidsâ collection designed by creative director Andrea Incontri, an architect and designer with a love for a modern, uncluttered style. Incontri is a âdraftsmanâ of fashion, attracted by the concept of âproductâ and its infinite possibilities, especially in the multi-colored world of Benetton.
His vision for the SS23 Kidsâ collection? Emphasis on the brandâs cornerstones of knitwear, color, stripes and the study of materials as well as a precise aesthetic identity, recognizable throughout the range.
A naturally modern idea of fashion, which led Incontriâs quick, refined and practical eye to redefine the wardrobe for United Colors of Benetton kids. The first thing that catches the eye is the abundance of obviously agender apparel, a feature that anticipates the trend in looks for adults and effortlessly interprets kidsâ increasing desire to dress as they please. Without rules, but to suit their own nature â because itâs as children that we learn to be ourselves.
GIRL
Fruit is the designerâs main theme for this look, interpreted as prints or piquet stitch patterns of cherries, pears and apples in maxi or mini format, all-over or placed and featured on sweatshirts, joggers, tops, culottes, cardigans, t-shirts and jacquard sweaters. A strong statement that, on one hand characterizes this collection, and on the other identifies a series of unisex pieces that can also be worn by boys. Indeed, it will not be uncommon to see brothers and sisters exchanging clothes! Clearly more feminine is the gingham poplin range â also two-tone â with fit and flare dresses, blouses with collars and ruches, little tops and culottes in ribbed crochet work. All to mix with sportier looks, such as one-shoulder tops and jersey cycle shorts and some denim pieces like vests, skirts and mini dresses with gathers and little frills. The look is completed by a series of embroidered muslin summer dresses and playsuits, with tops and shorts in cool broderie anglaise. All looks that can be accessorized with a series of rubber slippers, eco-leather sandals, hats and Be Bag shoulder bags â the new UCB bag â in different prints, colors and sizes.
BOY
For Benetton Boys, Incontri has also used cherry, apple and pear patterns, featured on cardigans with contrasting edges, sweatshirts, piquĂ© stitch polos, comfortable fit cotton Bermuda shorts and short-sleeved shirts. The perfectly mixable color palette runs the gamut from glossy to sorbet, allowing the creation of ever more personal, unique looks. A desire for independence that can also be seen in the denim apparel, which here is light and fresh, or beachwear combinations â tank tops, shorts â in bright shades of sunflower and aqua green. Summer is hot and calls for light, cool clothing, like brushed canvas shorts and shirts outfits in sandy hues with a striped pattern, to wear with accessories such as very light rubber sandals, open-toed slippers shoulder Be Bags and basketball caps or bucket hats.
For further information: