TO MOON AND BACK

They travel to Mars, hide in the jungle, have fun on scenic rides. They play Pac-Man with mum and dad. They love and respect nature. Who are they? That’s easy – United Colors of Benetton kids, who enjoy the warm SS2022 season in looks that are easy, colourful and full of personality.

GIRLS

United Colors of Benetton's spring sets out straight away on a journey to the stars. Benetton’s cosmic girls are dressed in iridescent, glittery trails, love tie and dye, and go all out for cottons printed with galactic patterns. Greys, pink, violet and pastel rainbow nuances in an "acid" version: this is the palette for a fresh, urban look, where cuts are comfortable and modern. Cropped tops and very light, drawstring jeans mix with cool dresses, fun hoodies, rainproof bomber jackets and sweatshirts with appliqué ears. Milky Way-inspired embroidery and appliqués feature unicorns, stars and galaxies.

Back on earth the look is country-style, but very cool, with an appealing folk vibe as only Benetton can do it: used and "hillbilly" denim mixes with neon colours, frilly ruffles pair with prints and embroidery, the classic colors of the prairie become acid pastels, while pale pink combines with seaweed green for crumpled-look cotton muslin outfits in a feminine style to suit both “baby girls” and bigger girls. The special occasion theme features up-to-date chic style for dressing up and shining like a star. The simple, elegant looks come in shades of blue and light blue, powder pink and white, with touches of ice and "crystal drops" on crepe dresses, pants and tops in fluid viscose, shirts with ruffles, and eco viscose pleated minidresses with fluted sleeves.

This season, UCB has once again designed a line entirely in organic cotton – cultivated without chemical fertilisers or pesticides – for girls, and chosen a palette of "ice cream" shades for simple, sporty basic apparel, ideal to wear both to school and for leisure time, with the added certainty of Benetton quality.

On the other hand, the world of Pac-Man is playful and pop. Thanks to a gaming license, the hero of ‘80s arcades– much loved by mums and dads – brings a touch of fun to a pop, unisex ‘street style’ line of embroidered sweatshirts, T-shirts and iconic, colourful tops.

When the summer days get warmer, here are some very fresh looks with a tropical vibe – jungles of ruffles, palm tree prints, short playsuits in light cottons and jersey, tank tops with bows, and broderie anglaise shorts and flared skirts. Minidresses with fluted collars and dresses in slub jersey are absolute must haves. Leaf greens, optical whites and coral reds combine with ultralight denim. "Grown-up" style for cropped tops, artfully faded denim and tie and dye-effect T-shirts – a sort of '80s revival for Benetton girls, who mix pastel check seersucker tops and miniskirts with jersey drawstring Bermuda shorts with rounded hems.

As well as cotton, UCB also celebrates linen, the other summery natural fibre par excellence, revisited in a romantic version, treated with natural dyes in powdery cream and sky blue, pink stripes and flowers. A refined look, where ruffles, gathers and bows create a sweet elegance on clean, graceful cuts. Must haves are linen blend jumpsuits and dreamy summer dresses with bare back and delightful, bon ton details.



BOYS

United Colors of Benetton's spring sets out straight away on a journey to the stars. Benetton’s cosmic girls are dressed in iridescent, glittery trails, love tie and dye, and go all out for cottons printed with galactic patterns. Greys, pink, violet and pastel rainbow nuances in an "acid" version: this is the palette for a fresh, urban look, where cuts are comfortable and modern. Cropped tops and very light, drawstring jeans mix with cool dresses, fun hoodies, rainproof bomber jackets and sweatshirts with appliqué ears. Milky Way-inspired embroidery and appliqués feature unicorns, stars and galaxies.

Back on earth the look is country-style, but very cool, with an appealing folk vibe as only Benetton can do it: used and "hillbilly" denim mixes with neon colours, frilly ruffles pair with prints and embroidery, the classic colors of the prairie become acid pastels, while pale pink combines with seaweed green for crumpled-look cotton muslin outfits in a feminine style to suit both “baby girls” and bigger girls. The special occasion theme features up-to-date chic style for dressing up and shining like a star. The simple, elegant looks come in shades of blue and light blue, powder pink and white, with touches of ice and "crystal drops" on crepe dresses, pants and tops in fluid viscose, shirts with ruffles, and eco viscose pleated minidresses with fluted sleeves.

This season, UCB has once again designed a line entirely in organic cotton – cultivated without chemical fertilisers or pesticides – for girls, and chosen a palette of "ice cream" shades for simple, sporty basic apparel, ideal to wear both to school and for leisure time, with the added certainty of Benetton quality.

On the other hand, the world of Pac-Man is playful and pop. Thanks to a gaming license, the hero of ‘80s arcades– much loved by mums and dads – brings a touch of fun to a pop, unisex ‘street style’ line of embroidered sweatshirts, T-shirts and iconic, colourful tops.

When the summer days get warmer, here are some very fresh looks with a tropical vibe – jungles of ruffles, palm tree prints, short playsuits in light cottons and jersey, tank tops with bows, and broderie anglaise shorts and flared skirts. Minidresses with fluted collars and dresses in slub jersey are absolute must haves. Leaf greens, optical whites and coral reds combine with ultralight denim. "Grown-up" style for cropped tops, artfully faded denim and tie and dye-effect T-shirts – a sort of '80s revival for Benetton girls, who mix pastel check seersucker tops and miniskirts with jersey drawstring Bermuda shorts with rounded hems.

As well as cotton, UCB also celebrates linen, the other summery natural fibre par excellence, revisited in a romantic version, treated with natural dyes in powdery cream and sky blue, pink stripes and flowers. A refined look, where ruffles, gathers and bows create a sweet elegance on clean, graceful cuts. Must haves are linen blend jumpsuits and dreamy summer dresses with bare back and delightful, bon ton details.



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