United Colors of Benetton's heart is in St. Moritz

St. Moritz, 1 December 2004. Benetton Group’s programme of expansion in Switzerland proceeds today with the opening, attended by Luciano Benetton, of a new store in St. Moritz’s very central Via Maistra.

The building provides two floors of retail space totalling 500 square metres. The ground floor, which features the region’s characteristic basalt stone, displays over to the UCB collection for the young, sporty woman, the maternity range and children’s articles. The first floor is for women who prefer a more classic style, and menswear. Both floors include a wide range of accessories.

The interior decor reflects Benetton’s new store concept designed to highlight the collection’s various styles. Wall fixtures are arranged so as to offer an attractive yet functional display of individual product themes, so customers will relax and enjoy their shopping experience thanks to clear, simple displays and a congenial atmosphere. Basalt stone gives added emphasis to a setting where United Colors of Benetton’s international spirit is newly interpreted through the presence of a local product.

Thanks to their constantly updated, comprehensive product selection and excellent customer services, United Colors of Benetton’s megastores have become the finest international showcase for Benetton Group’s brands, style and image.

This new store strengthens Benetton’s presence in the Swiss market. The Group’s expansion plan involves not only the enlargement of existing stores, but also important new openings in many Swiss cities. Benetton Group’s Swiss network is already composed of major stores in Lugano, Lausanne and Basle to which in upcoming months will be added new ones in Lucerne, Berne and Geneva.


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