Thursday 31 March, London - This evening, United Colors of Benetton and Dazed celebrated the launch of UCB’s new capsule collection, ‘In Love We Trust’ designed by Parisian artist Jean-Charles de Castelbajac.

Hundreds of London’s brightest next generation creative talent and industry icons descended on the United Colors of Benetton’s flagship store to pay tribute to the event’s hosts Jean-Charles de Castelbajac and the ‘In Love We Trust’ campaign stylist and Dazed Fashion Director, Imruh Asha.

Guests included Vivienne Westwood, Andreas Kronthaler, Jefferson Hack, La Roux, Josephine Jones, Miss Jason, Daniel Lismore, Michaela Stark, Campbell Addy, Chet Lo, Wilson Oryema, Lou Hayter, Philip Colbert, Gavin Turk, Ibby Njoya, Tempa T, Gary Card, Robert Montgomery, Aadam Sheikh, Paul Gorman, Dodo Potato, Catty Taylor, Harry Freegard, Ryan Lo, Charlie McCosker, Brionka Halbert, Aimee Gillingwater, Louis Powell, Mathilde Mellor, Nathan Hopkinson, Caleb Frempong, Olaf Hernandez, Josef Michael, Shaquille-Aaron Keith and Gigi Hari.

Special DJ sets were performed by CKTRL and JJess while guests enjoyed cocktails from CÎROC Vodka including a Cucumber Collins, CÎROC Pomegranate Passion and a CÎROC Pomegranate Spritz.

The collection, ‘In Love We Trust’ is the new capsule designed by Jean-Charles de Castelbajac for United Colors of Benetton and is available in selected stores and online now.

Jean-Charles declares: “This is the first time that the artist Castelbajac meets the designer Jean-Charles in the making of a Benetton collection. It is a ground-breaking capsule for me. And it is an ode to love: it is a collection that counts as a kind of renaissance, which wants to give hope. I’ve called it ‘In Love We Trust’, paraphrasing the national motto of the United States, ‘In God We Trust’. I love to play with words and with fashion, because fashion is the expression of a thousand words.
The Benetton brand is founded on basics, so I wanted to create a collection of staple pieces to wear every day. Among my favourites is a sweater with the slogan LOVE, made with an extraordinary knitting technique; a trench coat — a great wardrobe classic — in shades of beige, featuring small coloured details that are part of my signature style; a camouflage sweater which I created with both different and tone-on-tone colours. And then there are the shirts, the printed denim, rubberised fabric windbreakers and a delightful "double poncho" for children walking together in the rain. Basically, I have revisited and revolutionised all the canons of classic imagery, from chic outerwear and camouflage all the way to the American flag. It is a collection with affordable prices, great quality and a design that speaks of love. This capsule is dedicated to today's families — to all of them, without exception. My idea is that of a totally modern, absolutely contemporary family. ‘Family’ for me today means participating in a collective, emotive and spiritual group.”

In Love We Trust

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Press Release (Italian)

Press Release (English)

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