Benetton Group collections comprise products in linen – a fiber made from the flax plant and in use since antiquity - that is naturally sustainable. In addition to being fresh and hypoallergenic, flax requires much less water than other fibers, and almost no chemicals. Moreover, linen is also an extremely durable fiber that is entirely recyclable, as is the waste from its processing.

Viscose is an artificial fiber of natural origin that – being derived from wood pulp – is biodegradable. Benetton Group sources viscose, including the modal and lyocell variants, from two suppliers that stand out globally for their contribution to forest preservation, the use of new alternative fibers, and the implementation of sound procurement, transparency and traceability policies. In addition, viscose is produced using processes with a low environmental impact.