In 2020, Benetton Group collections saw a considerable increase in the presence of linen, an ancient plant fiber that is naturally sustainable.
In addition to being fresh and hypoallergenic, flax requires much less water than other fibers, and almost no chemicals. Moreover, linen is also an extremely durable fiber that is entirely recyclable, as is the waste from its processing.

Viscose is a man-made fiber of natural origin derived from wood pulp. Benetton Group selects sustainable viscose, modal and lyocell from two suppliers who distinguished themselves for their contribution to forest conservation, the use of new alternative fibers, sound procurement policies, transparency and traceability. The same suppliers – in addition to genetically marking their fibers via DNA sequences to make them traceable – have made available to Benetton special software applications to verify the origin of the fabrics.