From wool to cotton and linen, today almost 80% of the fibers Benetton Group uses to manufacture garments are of natural origin, and thus have a lower impact on the environment. In addition, about half of the items are monofiber, making them easier to recycle. Over the past year, the Company has launched several projects, some already operational and others planned for 2021, all aiming to offer customers an increasing range of sustainable materials and treatments.

Benetton Group is committed to ensuring that the supply of the raw materials used is carried out in a sustainable manner, minimizing negative social and environmental impacts in all phases and processes.

The supply must be in line with local laws and international standards and not cause degradation or destruction of the ecosystem and biodiversity. Furthermore, ensuring ethical sourcing practices is an integral part of Benetton Group’s commitment: the raw materials used in all our garments must in fact be produced in such a way as to contribute to sustainable development, by respecting human rights and preserving natural resources.

In 2019, Benetton Group approved its strategy on the use of sustainable materials. In defining sustainable materials, Benetton Group requires the use of third-party certification schemes (if available) in order to ensure the integrity of supply practices. The standards used in the certification processes are: Better Cotton Initiative (BCI), Organic Content Standard (OCS), Global Organic Textile Standard (GOTS), Global Recycled Standard (GRS), Recycled Claim Standard (RCS), Responsible Wool Standard (RWS), Responsible Down Standard (RDS) and the Forest Stewardship Council (FSC). In order to measure its progress, Benetton Group contributes to the Textile Exchange’s Corporate Fiber and Materials Benchmark and consult the Material Change Index to orient its sourcing strategy. Additionally, we are following the development of PFM matrix - Preferred Fiber and Material Matrix - that combines quantitative and qualitative data that allows for detailed comparisons within each specific material category. Impact criteria include soil health, water contamination, human rights, and animal welfare.

Our goals:

  • 75% of our materials will be sustainable by 2025
  • 100% of the cotton used will be sustainable by 2025
  • 30% of wool will be mulesing free and recycled by 2025
  • 100% of the viscose used will be sustainable by 2025
  • 50% of our synthetic materials will come from recycled fibers by 2030

Cotton is the material we use the most and accounts for about 70% of our production volume, therefore it is the area on which we can have the greatest impact. Compared to sustainable alternatives, conventional cotton has much greater social and environmental impacts, from cultivation to processing (water consumption, use of pesticides, carbon dioxide emissions, and respect for human rights and tracking of the supply chain).

Wool has always been part of the identity of Benetton Group, ambassador of Italian knitwear in the world. This is why we are committed not only to guaranteeing the quality of the fiber, but we also aspire to increase our quota of mulesing free and recycled wool. It is a conscious choice that allows to protect animal welfare and to reduce the raw material with a view to circularity.

Viscose represents a small part of our production (5%), however in order to preserve forests and the biodiversity heritage and reduce the environmental impact of chemical transformation processes, we are committed to sourcing sustainable viscose. The first steps undertaken concern the consolidation of the supply chain, the sharing of ZDHC protocols and the certification of origin of the fiber.

Synthetic fibers derive from fossil materials, non-renewable resources, whose global demand has steadily grown in recent decades. The transition to certified recycled fibers allows us to minimize dependence on fossil materials and reduce the extraction of non-renewable resources.