Green is not only the color of the United Colors of Benetton brand. It is a philosophy that has permeated the culture of Benetton Group for decades, when discussions on sustainable development were just starting to take place.

Now that the consequences of global warming are evident in our daily lives, environmental protection has become an absolute priority. Our commitment is 360°, from the selection of sustainable raw materials to the reduction of the environmental impact of our activities along the entire production chain, with a view to developing virtuous processes increasingly targeting a circular economy.