Benetton Group’s business model puts the consumer at the center of all company processes. This approach contributed to the development of our logistics strategy, which hinges on service customization based on the needs of the points of sale, a reduced environmental impact and the attainment of a higher level of garment traceability. The “End-to-End Visibility Control Tower” allows to manage the supply chain from one single observation point and to identify, at any time, any Benetton product aggregation with a level of detail that reaches single SKUs.
Since December 2019, Benetton logistics has been managing stocks, product picking and shipping of all United Colors of Benetton and Sisley e-commerce orders from the Castrette hub, integrating end to-end B2C flow which is directed to the final consumer.


Intermodal transportation

In 2020, the Group confirmed its commitment to intermodal transportation and, in general, to the use of the least environmentally impacting means of transportation, with a view to reducing CO2 emissions linked to logistics and distribution activities. In particular, preference was given to rail transportation (with a low polluting impact) over cargo flights.


In 2020, Benetton Group made use of methane-fueled vehicles in inbound flow of merchandise from the ports of Genoa, La Spezia, Trieste and Venice to Castrette, reaching 10% of the total volume. This resulted in 10-15% fewer CO2 emissions compared to diesel-powered vehicles.

Saturation of transportation

Shipping at Benetton includes loading vehicles with loose packages and no use of pallets. This method optimises the loading space and truck saturation. The result is that one truck in five is eliminated from the road.