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A commitment towards circular fashion
At Benetton we believe that shifting the apparel industry toward more circular solutions is a complex challenge with significant technical, economic, and business implications. Nevertheless, moving from a linear input-out model to a circular one, in which every element is regenerated and given a new lease of life, is a business imperative: we have a responsibility to protect the environment and reduce waste at every stage of our production process – from design, to sourcing, to manufacturing.
Half of our garments are monofibre, making them easy to recycle.
Benetton Group participates in the Circular Fashion Partnership, a project that supports the development of the textile recycling industry in Bangladesh, using waste from production processes to create new garments. The partnership facilitates commercial and circular collaborations between textile industries, fashion brands and recycling experts in Bangladesh, with the aim of generating economic value in the country by boosting the recycled fiber market. In 2021, some Benetton Group suppliers joined the project and, properly trained, began the collection of cotton production waste, which can then be sold and recycled.